Entrepreneurs interested in clean energy need to first
develop a business plan. The document provides a blue print of startup
requirements and future goals.
Other provisions in the plan are funding sources, company
profile, vision/mission statement and product. The plan is beneficial when
sourcing startup funds from financial institutions.
Why
Write a Solar Business Plan
The question is why write a solar business plan. The
answer is simple it provides various useful statistics such as timelines, exit
strategies and milestones.
Without a comprehensive business plan your company would
contend with major difficulties. A good plan highlights key responsibilities,
accessing external and internal resources including market analyses.
It establishes financial requirements, growth potential
and market demography. More statistics would analyze competitors, industry
opportunities, profit and loss. It provides a detailed road map, marketing plan
and legitimacy of the enterprise.
Write
an Overview
An overview serves to establish the core function of the
company. It should consist of a mission statement, goals, vision statement and
projections.
It should support the viability of the enterprise and
location. Other parameters are staff strength, geographical location and
purpose for writing the plan.
Define
the Organizational Structure
It is important defining the organizational structure. Who
are the key players in your company and what their qualifications are.
Add a biography of management team and Chief executive Officer.
State the number of staff, outsourced
labor and support labor. You can breakdown the entire organizational structure
from management team to number of casual labor.
Develop
a Financial Plan
Solar energy farms require huge capital investment. The
farm utilizes highly specialized technology to achieve an aim. Describe in full
the type of technology your company uses and funding sources.
Include structural costs, fixed assets and funding. There
are different funding sources to consider such as government grants, bank
loans, angel investors and selling company stocks.
Conduct
a Market Analysis
To effectively compete you need to conduct a market
analysis. The market analysis studies competitors, finds customer demography.
Focus on alternative energy companies that play in your
industry. Analyze the services, prices and market share. There are many
alternative energy supplies such as natural gas, hydroelectric, coal and wind
turbine companies.
Highlight
the Solar Farm’s Potential
Write an overview of services and products your company
offers. Highlight the service and amount of energy generated at full capacity.
Write a comparison between tradition energy generating companies and your clean
technology.
Conduct an environmental assessment of the benefit of
clean energy. Establish the scalability, price and reliability of your
technology. Include full details of future goals and expansion.
Write
an Executive Summary
Write an executive summary and provide an overview of
each section. Make sure the summary capture the core of the business. Focus on
specific audiences such as investors, bankers and customers.
Business
Plans are not static
A plan is not static but a guide to setting up and
running a business. Most plans are re-visited and fine-tuned as the business
grows. You can review the plan yearly to study the short comings or add new
parameters.
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