There are many tools and resources to aid the webmaster
optimize the site. The tools use analytics, applications, search engines, and powerful
software.
Keywordtool.io
The keyword tool is used to study consumer behavior. The
tool uses google Auto complete engine to generate long tail keywords.
It predicts search suggestions and terms and can generate
up to 750 suggestions. You also see Google Adwords competition, search volume
and CPC.
You can also build a spread sheet for future analysis.
You are at liberty to overlay metrics using the google keyword planner.
Common metric include CPC, traffic volume, search
position, monthly local and global search. Others are related landing page and
competitiveness.
Search
Metrics Website Analyzer
The search metrics analysis tool offers on-demand
database for content performance and search. They claim to have over 250
billion pieces of information on backlinking, social links, keywords and
regular search.
To access the huge global database you register for free.
You are then offered a pricing upgrades such as essentials, essential pro and suite
( 3 version) the plans operate on monthly or yearly plans.
XML Sitemaps
Every
website or blog needs to have a sitemap. The sitemap makes it easy to crawl
websites and index new content.
The
file is an xml file that contains url updates, robot text and url extensions.
The sitemaps protocol format is primarily based on xml tags, UTF-8 encoded or
plain text list. Element definitions tell the crawlers about the action to
take.
Check
out my sitemap
Keyword Planner
The
keyword planner is used by both advertisers and webmasters. You search for
keywords, group ideas, keyword lists and multiple keyword lists.
Advertisers use the search tool for ad
campaigns. To use the keyword planner you need to sign in to Adwords. Use a
Gmail account to sign in and access the features. Benefits include historical
statistics, finding keywords and traffic forecasts.
PageSpeed Insight
The
tool allows measurement of your pages performance. The performance is measured
on both desktop and mobile devices.
The
tool provides a score reference from 0-100 and categorize the content into
poor, needs work and good. It also calculates page loading time, above fold
loading time.
Copyscape
Copyscape
uses Google Web API and other algorithms. It was built to detect plagiarism and
check for identical text. You can use it to find content thieves and fight
content fraud.
Keyword Rank Checker
A
keyword rank checker found on serps.com has free trial, pricing, tool and login
for members. The tool features the Google Location Changer and a Keyword
Search.
The
tool instructions has keyword search including search for specific domain
search. You can also select the search engine and location. Others include
select device and search exact location which is optional.
The
tool is designed for SEO Agency software and mobile keyword ranking tracking. Others
are local SEO software franchises and local tracking software. The site also
has useful blog posts such as how to measure website speed, writing a SEO
proposal and how to charge for SEO services.
Schema.org Structure
Data
Structured
data allows search engines understand the content of HTML. JavaScript object
Notation is a solution for integrating schem.org structured data.
This
structural data tool is less cumbersome than microdata attributes. JavaScript
can be placed anywhere on your page. They also have tools that help programmers
implement JSON-LD and JSON –LD schema generator, schema App.
SEO SiteCheckup
The
SEO SiteCheckup is useful for small business owners, webmasters and SEO agencies.
It is a user friendly analysis and monitoring service.
Just
type the URL in the search and your website gets analyzed. SEO makes search
engine optimization easy.
Advanced
services include white label SEO, SEO report, SEO monitoring. You can check
your websites backlinks, analyze competitor strategy, create automated checkup
including custom branded SEO reports.
Microsoft SEO Tool
The
tool helps SEO agencies, webmasters and host providers improve blogs search
relevance. The resourceful tool kit includes site indexes, sitemaps, exclusion
modules and analysis module. It also has editing tool for sitemaps files and
Robots.
Free
Search Engine Optimization Tools
- Robot txt Generator
- Microoft Free SEO Toolkit
- Structured Data Testing Tool
- Copyscape
- Searchmetrics Website Analyzer
- SEO Site Checkup
- XML Sitemaps
- SimilarWeb
- SERPs Rank Checker
- Google Trends
- Quicksrout Website Analyzer
- Google Search
- Google Keyword Planner
- Google Analytics
- Google URL builder
- Open Site Explorer
- Bing Webmaster Tools
- Google Webmaster Tools
- Google PageSpeed Insights
- Keywordtool.io
- Schema Creator
- Quetext
- Search engine submissions
- Syndicated feeds
20 Poplar Search Engine Optimization Tools
Search engine Optimization is the bread and butter of
blogs and website. It enables proper visibility, easy navigation and lots of
organic traffic.
Webmasters needs
to build their websites the proper way from the get go. Search Optimization
techniques include alter-text for images, description and appropriate use of
keywords.
The quality and uniqueness of the content is also of
great importance. A major part of SEO involves using different free and paid
optimization tools.
The tools are used to get data and study the performance
of the site before implementing appropriate changes. Here are 20 Popular SEO
tools blog owners use to build top sites.
How
to Use the Tools
To find the tools all you need is a simple search. Write
the tool name as listed below on google search bar and relevant websites will
to highlight.
Once you find the tool write the websites URL on a search
bar, then click start/search. The toll should fetch appropriate data on the
site.
There are lots of free tools online however the accuracy
of the data is subjective. Some SEO websites offer paid membership and a
variety of tools with more accurate data and recommendations.
Keyword Density Checker- this tool is to check the
keyword density in an article
2. Website Page Size Checker
3. Google Cache Checker
4. Mozrank Checker
5. Website SEO Score Checker
6. Domain Age Checker
7. Alexa Rank Checker- to check the world ranking of the site
according to Alexa
8. Backlink Checker- used to check the backlinks to the
site
9. Spell Checker-
10. Page Authority Checker
11. Reverse Image search
12. Website Ping Tool
13. Google PR Checker
14. Keyword Position Checker
15. Article Spinner/Re-Writer
16. Plagiarism Checker- to ascertain if the content is plagiarized
17. Grammar Checker-used to check the grammar
18. Image Compression Tool
19. Backlink Maker
20. Domain Authority Checker- used to check the domain
authority
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