You could offer independent bookkeeping services to small
business owners in your demography. The business is commercially viable and always
in demand.
The business involves organizing financials such as
bills, invoices and bank statement. You could run the venture from home or a
dedicated office.
A home-based office is cost effective and requires only a
dedicated office space. Startup funding is low and easily scalable.
To start the business you need an in-depth knowledge of
bookkeeping. Make sure you write a bookkeeping service business plan and carry
out a feasibility study.
Other requirements include rent, furniture and equipment.
To remain solvent you need to attract regular patronage or contracts.
Bookkeeping
Training
It is very important you get some bookkeeping training. You
need formal training to establish credibility in the bookkeeping business.
This can be achieved in a formal institution or through
an apprentice program. Make sure you obtain a degree and get certified as a
bookkeeper.
Take regular bookkeeping courses, software training and
join a certified bookkeeping association.
You need to decide if you want to operate from your home
or an office. The home format is simple, create a space, and buy equipment.
If you want to lease an office then make sure you go all
out by choosing a busy location. Make sure the office is in a commercial area
with heavy vehicular and human traffic.
As an independent contractor it is advisable you work
from home and gradually build a client list. Once you have steady patronage you
can expand the business by renting an office.
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Permits
and Supply’s
Get general liability insurance and register the business
as a limited liability company. Hire a lawyer to help with the documentation.
You can display your certificate for prospective clients
to see. Apply for employer identification number to pay business tax. Basic
office supplies are computer, modem, stationery and bookkeeping software
Prices
According to some business websites independent bookkeeper
earn $15-$45 per hour. This metric depends on the type of client and work
executed.
The Bureau of Labor and Statistics estimate that
bookkeeper in 2012 earn $35,170 annually. Before pricing, find out what your competitors
are charging by requesting price information directly from such companies.
Marketing
Without clients you will find it difficult to breakeven
and your business will fail. Therefore develop an effective marketing strategy.
Study your competitors to understand their marketing
strategy and prices. Use word of mouth, email marketing, phone calls and referrals.
Build a website targeted to your preferred demography. Advertise
in newspapers and distribute call cards.
Attend business seminars and events to drum up business. Place
your advertisements in phone directories and yellow pages.
How
to Attract Patronage
- Use word of mouth
- Direct Marketing
- Email marketing
- Phone calls
- Referrals
- Build a website
- Advertise in newspapers
- Distribute call cards
- Attend business seminars
- Use phone directories
- Yellow pages
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