Worn alongside a petticoat and tight fitted short sleeve blouse,
it creates a striking silhouette of grace, sophistication and elegance. A typical
saree length depends on the cloths maker and is usually 8-9 yards long.
Top Saree
Wearing Countries
The garment is very popular in and outside India subcontinent.
Other countries that have their own tradition variations are Cambodia, Philippines,
Thailand and Pakistan. Others include Bangladesh, Sri Lanka, Nepal, Myanmar,
Malaysia and Laos.
- India
- Cambodia
- Philippines
- Thailand
- Pakistan
- Bangladesh
- Sri Lanka
- Nepal
- Myanmar
- Malaysia
- Laos.
Types
of Saree
The traditional garment is popular not only in the Indian
subcontinent but worldwide. Designers have created different varieties that cut
across central, eastern and western and northern India. Modern saree are found
in the United States of America, United Kingdom and many Asian countries.
Saree
Styles
You find many types of saree in Karnataka, Andhra Pradesh
other areas with different variations are Tamil Nadu, Kerala, Telangana and
Maharashtra.
Typical saree in theses regions are maradaka silk, kannur
cotton, kasaragod saree, mysore, chirala sarees and maheshwari.
- Karnataka
- Andhra Pradesh
- Tamil Nadu
- Kerala
- Telangana
- Maharashtra
- maradaka silk
- kannur cotton
- kasaragod saree
- Mysore
- Chirala sarees
- Maheshwari.
Saree
Fabric
Ancient depiction of the outfit was made from cotton
material and indigo dyes. Modern saree are made from cotton, silk, tie-dye
fabric.
The fabrics are draped in different fashions such as the nivi
style, Guajarati common in Pakistan, Nepal sari and Madisar. More styles are
the Khasi, Assamese, Kombi style and Kodagu style.
- Cotton
- Silk
- tie-dye fabric
Saree Designs
The
versatile fabric is made into different designs for the open market. An entrepreneur
can leverage on the popularity to make good money.
Top
designs include the baluchari saree made from traditional silk, Applique plain cotton
fabric and saree fabric with embroidery. Other opportunities for astute
investors include the chikankari and floral traditional fabric.
More
include the trendy katha stitched design and designer taint saree composed of
mirrors, beads and intricate embroidery.
More
designs are sheer net saree worn in social gatherings, mirror work saree,
kundan beaded and embroidery saree including kota designer saree.
Related: Specialty Rental Linens Store
 |
| By Prakhar Chaudhary (Own work) [CC BY-SA 4.0, via Wikimedia Commons |
Decide on the Type of
Saree
An
entrepreneur interested in the garment needs to decide on the type of fabric. He
could choose to work with silk, cotton or tie-dye fabric.
Focus
on popular brands such as occasional wear for quick turnover. Create fabrics
within a price range for luxury saree or plain sarees.
A
luxury saree could sell from Rs10, 000- Rs 30,000 while a plain one goes from
Rs 400-Rs 3000. Make sure you define your target demography either luxury
cloths or retail. You need to also decide if you want to sell wholesale, retail
or manufacture the fabrics.
Open a Store
You
need to open a store to reach potential customers. The storefront should be in
a busy area with heavy pedestrian traffic.
You
need a parking space, beautifully designed store, staff and storage facility.
If you want to go into retail/wholesale make sure you source fabric from reputable
manufacturers.
Related: Tie-Dye Business
Write a Business Plan
Write
a saree business plan and carry out a feasibility study. The study should focus
on popular brands, price, best location and customer preferences.
The
business plan should highlight business structure, management, product, future
goals, and mission and vision statement.
Legalities
To
start a saree shop you need a trade license or manufacturer’s license. The fabrics
are subjected to value added tax and you need insurance. Other legalities are
incorporating the business as a sole proprietorship or LLC.
Marketing
The
outfit is popular in India subcontinent with the largest market. Competition is
high, however uniquely designed fabrics sell fast.
Manufacturers need to produce elaborate
designs and embroidery work to attract patronage. Major customers are boutiques,
shopping malls, retailers and cloths shops.
Office
sarees are popular and attract huge patronage. Same applies to weddings,
religious occasions and social gatherings.
How to Open a Saree
Store Aboard
Write
a business plan and research your demography. Find a good location and apply
for employer identification number.
Then
contact local authorities and familiarize yourself with state licensing. Contact
saree manufacturers for inventory, purchase and advertise your store.
Build
a website to gain more customers and use online traffic generation techniques
targeted at your customer demography.
- Write a Saree Business Plan
- Carry out research
- Contact dealers
- Open a shop
- Choose a niche
- Get employer identification number
- Secure trade license
- Advertise your products
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