How to Start a Commercial Email marketing Company

The persuasive sales letter is one of the primary tools used by an email marketer. The email content is cleverly crafted to elicit a response or sale from customers.  The campaign is either targeted to specific to individuals or the general public.

Learn the Email Marketing Business

There are many resources to help a new investor in email marketing business. To gain knowledge you can use various email marketing resources.

Use email marketing tutorials, webinars, articles and newsletters. Purchase email marketing books, e-books and experiment with free email templates. You also need to get acquainted with email marketing terms.

Related : How to Start a Social Media Marketing Company

How to Learn Email Marketing

• Email marketing tutorials
• Webinars
• Articles
• Newsletters
• Email marketing books
• e-books
• free email templates
• Learn email marketing terms.

Write an Email Marketing Business Plan

Before starting the enterprise you should write an email marketing business plan. Focus on you business structure, client base, working and fixed capital.

Carry out a survey of companies in your industry and learn their marketing strategies, prices and methodology. To succeed you need to have an effective marketing strategy and contracted clients.

Buy Equipment

The next step is to purchase email marketing hardware and software. You could alternately create a minor client marketing campaign by subscribing to an email marketing service.

Purchase a desktop/laptop computer, modem and email marketing software. You need a dedicated working area at home or an office environment. You need a printer, fax machine and 3G/4G internet connection.

Email Marketing Software

The most important aspect of your business is the type of software you install. There are many software developers that produce powerful email marketing software.

Once you have purchased relevant equipment and software install the software on your laptop. The email marketing software’s function is to send mass emails and store a comprehensive email list of clients.

It should also feature tracking software and conversion rate data. Purchase software that has email marketing template designs, marketing analysis and other useful features.

Software Features

• Email Market analysis tool
• Multiple email lists
• Mass email messaging
• Email design template
• Conduct market analysis
• Track email conversion rate
• Help create an effective email

Build a Website

It is important for any email marketing company to have a well designed website. Hire a professional web builder to design your website.

Choose a good domain name and host plan. There are many host providers such as Bluehost, Godaddy, Dreamhost and HostGator.

Make sure the website is search engine optimized and easy to navigate. Feature your services, client list and testimonials.

Use rich media such as posts, videos and high resolution images. Include in the site privacy policy, about us page, contact address, and phone number. Add email template designs, email marketing campaigns and include prices.

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Permit and License

You could register the business as a sole proprietorship or limited liability company. And get a tax identification number.

Marketing

You need to create an effective marketing strategy to get clients. You can drive traffic to your website by launching social media campaigns.

Use Facebook advertisement and Google Adwords. Use free classified websites and list your company in online directories and yellow pages. You should network with companies in your industry and use newspaper advertisements.