The huge number of people on such sites has evolved new
business structures. Small business owners and conglomerates have found an eager
audience on social media.
The channels also encourage information dissemination,
communication and marketing opportunities. Many active individuals on social
media have gathered a huge following.
The audiences are veritable source of income for the
social media commentator. Social media management companies earn income by
managing organization or individual accounts.
The importance is highlighted by large conglomerates and
banks leveraging on this platform. Other advantages include providing value and
advertising new products to their followers.
The social media managers sometimes manage multiple
accounts with updates and posts. The good news is that starting a social media
management company is easy.
It requires low startup capital and lots of followers. The
business is lucrative especially if you manage many corporate accounts. Here are
a few tips on how to start a social management company
How
to Start a Social Media Management Company
Gain
an Audience
The job description involves long hours of social
engagement. Like every business it requires planning, useful commentary and social
sharing.
Those that excel in this line of business have toiled for
several years. Therefore consider different facets before launching your
enterprise.
Choose
a Social Media Platform
There is a huge number of social media websites to consider.
Before you choose a website you need to understand the way they work.
Other considerations include follower demography, type of
posts and purpose. Top social media channels are YouTube, Whats App, Twitter and Facebook. Others are Google+, Instagram, Pinterest, StumbleUpon, redgage and reddit
You need to have an in-depth knowledge of each platform
to determine the best platform. Increase your knowledge through books, websites
and e-books.
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Social
Media Profile
Once you have chosen a social media channel you need to
build a profile. Select the social media site sign up and open an account. The accounts
are absolutely free and require no subscription.
The profile you create should consist of your photograph,
sex, educational background and interests. Once you have sign up the next stage
is building a following.
To build your following you need to engage the members
with interesting posts, videos and photographs. Every site has there own rules
guiding content sharing and posts.
Your business would only thrive if you have huge
following. Companies and individual clients require social experts with huge
following to boost their campaign.
Build
a Website
You should build a website or blog to complement your social
media account. Social sharing is easier done on popular websites.
You need a good domain name and host plan. Make sure the
website is easy to navigate and search engine optimized. Introduce social sharing
buttons on your site.
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Incorporate
Register the business as a sole proprietorship or limited
liability company. This will provide a corporate image that clients can relate
with. Fill an employer identification number for tax purposes.
Advertise
you Business
To reach potential clients you need to advertise you
business. Use newspaper publications, referrals and online classified.
Don’t forget word of mouth and networking with players in
the industry. You could send your sales pitch to companies of interest and
include social media data such as number of followers and social page
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