He leveraged on social media and innovative apps to drive
awareness and sell his products. Neckties are fun, trendy, funny, casual or
corporate depending on the design and purpose. And they come in various sizes,
color, fabrics, shapes and designs.
There are many ways to get into the tie business. You could
sell wholesale/retail, manufacture them yourself, stock premium brands or use
private label rights. So how do you make neckties commercially?
How
to Start a Necktie Manufacturing Business
- Write a business plan
- Determine the business structure
- Obtain finance
- Select a good location
- Incorporate the business
- Get a trade permit
- Source raw materials
- Buy equipment
- Hire staff
- Create a marketing plan
Types
of Necktie
There are many types of neckties that are perfect for
different occasions. We have the business ties, relaxation, and fun ties.
Popular ones include Poka dot, foulard, sports club,
paisley, solid and university. Others are knit, novelty, tartan and regimental.
Sport neckties feature repeat patterns or recognizable emblems.
Solid ties have glossy luster, pastel color and visible texture.
Poka dot feature contrasting textures and white
background. The paisley necktie are usually dark hued, patterned with bold
designs.
Top
10 Neckties
- Poka dot
- Foulard
- Sports club
- Paisley
- Solid
- University
- Knit
- Novelty
- Tartan
- Regimental
Private Label
Business
You
could consider using a private label service. This will reduce cost of
operation, equipments and staff.
A
private label company offers custom design services for private label. They aid
an entrepreneur build a brand by using their designs and production outfit.
You
could submit your own designs and add your custom label. Private label costs
range from 300 piece minimum order, $13 per tie depending on the fabric.
There
is also a shipping cost and 75% deposit on order. The major advantage of
private label is the ability to develop a product based on your customers
preferences.
Raw Materials
As
a necktie manufacturer you have a huge selection of fabric. Common fabrics
include silk, wool, polyester and linen.
Others
are tie-dye, cotton, ramie, rayon, wool blends and acetate. Some manufacturers
use synthetic fibers and local fabrics.
Tie
components are the outer fabric, inner lining and the tipping. The design
craftsmanship and fabric determines the quality of the finished product.
Necktie Fabrics
- Silk
- Wool
- Polyester
- Linen
- Tie-dye
- Cotton
- Ramie
- Rayon
- Wool blends
- Acetate
- Synthetic fibers
- Local fabrics
Necktie Machinery
The
cost of equipment to start a Homebased necktie business is moderately low. You
can launch a small scale factory using basic machinery.
Purchase
an automatic cutting machine, and electric iron press. More equipment includes
a work table and single needle sewing machine.
- Automatic cutting machine
- Cutting table
- Semi-automated Liba machine
- Turning machine or manual turner
- Electric pressing iron
- Work table
- Single needle sewing machine.
The Manufacturing
Process
Fabric
is spread, cut, stacked and facing added using a chain stitch sewing machine.
The three sections are joined and facing is applied then hemming. The piece
pressing the neck joint and inner lining is slip stitched.
Marketing
Fashion,
cloths and accessories is huge business. It is highly competitive and there are
top brands servicing the same market.
To
succeed you need to create brand awareness and focus on a niche. Luckily the
tie manufacturing sector is slightly less competitive than shoes or garments.
You
could also diversify your portfolio into handkerchiefs, scarves and small
fabric items. A good place to sell your products is at a popular shopping
destination.
You
need to create an effective marketing plan targeted at your customer
demography. List your business in directories, yellow pages and classified
websites.
Use
social media to create a buzz about your products. Print flyer, billboards,
banners to attract patronage.
