The bottom line is you need to have a product or service
for sale. You could run the business from home or a dedicated office.
Other requirements are startup funding, storage facility,
mode of transportation and quality product. The type and amount of product
determines the amount invested. You can start a direct sales company with small
capital.
How
to Sell
Direct sales use the single level marketing format to
reach potential customers. You sell a product or service to an individual or
group.
The methodology involves using demonstrations or physical
presentations. This could involve data, dramatization, persuasion and other
marketing gimmicks.
Other ways to sell the products are through a dedicated
website or through social media. Many marketers make good business selling from
platforms such as Instagram and Facebook.
Other methods are mobile direct sales, peddling or door
to door sales. Sales are achieving through lead generation, interpersonal sales
and direct marketing channels.
Direct sales agent might decide to use multi-level
marketing to increase sales. The technique involves network marketing on
commission bases and incentives.
The multi-level marketers needs to bring in new agents
while selling the product and earning commission.
Selling
the Product
- Use the single level marketing
- Demonstrations
- Physical presentations
- Use data
- Dramatization
- Persuasion
- Dedicated website
- Social media
- Mobile direct sales
- Peddling
- door to door sales
- multi-level marketing
- And commission bases and incentives
Licensing
and Permit
You need a trade or vendors license to sell the product. Other
requirements are business name and liability insurance.
You need tax identification number and value added tax
for some products. You need to join a direct sales association in your country.
They will provide useful information and support to members.
Related Posts How to Become a Manufacturers Representative
Sell
Quality Products
The only way to achieve success is selling quality
products. Quality products will always attract repeat patronage than
substandard products. Before selling any product use it personally and study
genuine reviews or carry out a survey.
Organize an event to attract customers. Make sure you display
products and share catalogues and flyers.
You could combine one-one sales, e-commerce and recruit
sales representatives to sell your products. Solution based products are easier
to sell and attract better returns.
Common
Direct Sales Products
Almost any product can be sold directly to consumers.
Common products are household appliances, beverages, soft/alcoholic drinks and
garden tools. Other products are kitchen utensils, cloths, groceries, vehicle
accessories and electronic products.
- Household appliances
- Beverages
- soft/alcoholic drinks
- garden tools
- kitchen utensils
- Cloths
- Groceries
- Vehicle accessories
- Electronic products.
Contact
the Manufacturers
If you want to sell a branded product contact the
manufacturer. There are many companies that offer direct sales deals to
prospective agents.
Use the internet, yellow pages and directories to find
such company’s. Some company’s offer drop shipment deals and other incentives.
To contact manufacturers fill online forms, contact
through phone or email. If the company is in your geographical location visit
the company. Make sure they offer low unit costs on product.
How
to Contact Manufacturers
- Use the internet
- Yellow pages
- Directories
- Phone calls
- Visit the company
- Fill online forms
Direct
Sales Promotional Resources
As a direct sales agent you will be given many
promotional items. This is to aid the sale of your product or service.
The promotional items are given to agents free of charge.
Such promotional items include brochures, visual aids, flyers and charts. More items
are sales manual, forms and a comprehensive price list.
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