The user finds people they are compatible with or
future partners. Dating sites are generally for single people or those seeking
new friendships.
The matchmaking industry records an estimated sale
of over 1 billion worldwide. The industry is huge and highly competitive.
Most operations are run by independent small business
owners. They offer tailored services to specific markets.
Despite the impersonal nature of online dating sites
many people have found love, relationship and marriage. The matchmaker charges
an annual fee for upgrades and special services.
They make money through registration, subscription
and phone number disclosure. The type of services they offer depends on their
focus and business template.
Why do people use a matchmaking service? The service
caters to different type of people and provides information on possible match.
Busy people have no time for relationships and
prefer using an agency. Another major attraction is the worldwide appeal and
widespread of members.
Functions
of a Matchmaking Service
The matchmaker’s duty is to create a conductive
environment for interaction between members. They bring people together by
introduction questioners and surveys.
This allows like minded individuals find themselves.
A member registers and answers questioners based on the person’s interests,
profession and purpose.
How
to Start a Dating or Matchmaking Business
There are different types of matchmaking business. You
have the physical matchmaking service or online matchmakers.
Terrestrial
Matchmakers
Physical matchmakers are terrestrial and location
based. They conduct their business from an official location.
They accept members and connect them to other
members or organize events. Most of them have websites to attract more members.
The business requires incorporation, licensing and a
permit. They are also mandated to provide a safe environment for interaction of
members.
How to Start a Speed Dating Business
How to Start a Speed Dating Business
Online
Dating Services
Online matchmakers work exclusively online. They
provide a platform for interaction of members.
People register on the site, provide personal
information and meet potential partners. The service providers earn through membership
subscriptions and upgrades. They include special services such as telephone
number exchange, contact info, premium listing and photographs.
Mode
of Interaction
The mode of interaction is determined by the
facilitator. You may decide to hire a venue and invite members for speed
dating, setup dates or organize outing.
Physical matchmakers meet the members and store
personal information of such individuals.
Prepare
a Contract
Prepare a contract that highlights your term of
service. Specify your services, programs and other provisions. The contract
should provide protection and confidentiality of member’s personal information.
How
to Start a Dating or Matchmaking Website
Conduct
Research
You need a matchmaking business plan and feasibility
study. Make sure you include a comprehensive study of the industry.
Study what other dating services offer their members.
Understand the pricing system, services and management.
Find out why
people use such dating sites and their purpose. Fashion your product or service
in line with the niche market of choice. Offer members a unique experience and
innovative services.
How to Start a Matchmaking Business
How to Start a Matchmaking Business
Focus
on Demography
Focus on a demography based on qualifications,
ethnicity, work experience, age group and location. The dating website should
offer experiences in specific areas such as friendship, love, marriage and
casual relationship.
The site could cater to teenagers, spinsters,
divorces or women above 50. Some dating sites target specific professions or
ethnicity.
Profiling
- Qualifications
- Ethnicity
- work experience
- age group
- location
Matchmaking
Questioner
As a matchmaking service you need a questioner. The
questioner provides an insight to the person’s character interests and goals.
The questioner should cover interests, education,
experience and preferences. Others are age of the person, ethnicity, location
and purpose of joining the dating site.
The matchmaking service uses the answers to profile
the individual. The matchmakers use the information to find people who are
compatible.
They then send the details to a member for introductions.
The member choosing who to interact with and might decide to set a date. This
service is sometimes facilitated by the matchmaker
How
to Setup an Online Matchmaking Website
Choose
a Domain Name
To setup your website you need to choose a domain
name. There are many host providers and marketplaces to buy one.
Make sure the domain name has keyword that describes
your services. Register the domain name and buy hosting plan. There are many host providers like Godaddy,
HostGator or NameCheap.
Build
the Website
Make sure the website you build is highly responsive
and search engine optimized. Purchase premium templates or hire a web developer
to build the site.
The website should be easy to navigate, attractive
and fun. Introduce added value features for a robust experience.
Before going live make sure every aspect of the
website works perfectly. Test the feature, navigation and services.
Marketing
Use different marketing strategies to attract
traffic to the website. Use advertisement networks, social media and classified
websites.
You could add a blog to the site and write quality
posts. Advertise in newspapers, magazines and radio. Physical matchmakers could
use traditional methods such as flyers, billboards, posters and business cards.
.
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