According to reports the Coca Cola Company has over 3,500
beverages sold in 200 countries. The company primarily produces beverages as
syrups and bases while independent bottling partners manufacture and distribute
the product.
Coca Cola Company is a premium brand that is sustainable,
innovative and has a long history of performance. Leveraging on the brand
provides investors an ideal partner for sustainable growth and development.
Coca
Cola Company Products
The giant of industry produces different kinds of
products. Apart from syrups and bases they produce energy drinks and fruit
drinks. Others are frozen beverages, tea, juice drinks, diary products and
coffee.
- Syrups
- Bases
- energy drinks
- fruit drinks
- frozen beverages
- tea
- juice drinks
- diary products
- coffee
Decide
on Products
You need to find the products that fits into your
business plan. The products of choice should be popular in your locality and
sort after.
Study other suppliers in your area and understand which
type of products they sell. Study the market, find Coca Cola products and visit
the local bottlers in your country.
Visit the company’s public relations department for
information on supply and distribution of their products. You should also visit
the Coke Solutions website for more information.
Coca
Cola Distributorship
As an established brand it is most likely they already
have distributors in your area. Top level distributors have an exclusive
contract with the parent company.
However smaller distributor channels are always important
to the major stack holder. Some of their product might require representation
in your locality. Retailing soft drinks is much easier because you network with
distributors and suppliers.
Establish
a Business
Before approaching the company you need to establish a
business. The business should be focused on retailing of supply of beverage
products.
Rent an official residence with appropriate storage
facility. Register the business as a limited liability company or sole
proprietorship. An ideal location is newly developed areas with very little Coca
Cola presence.
Familiarize
with Coca Cola Policies
You need to understand the working of the company. Therefore
familiarize yourself by gaining information from their website. Suppliers need
to comply with certain provisions.
Requirements of suppliers cover anti-bribery policies,
prohibition of cartel activity and suppliers code of conduct. Others are
suppliers guiding principles, trade sanction policy including terms and
conditions.
The company’s website also provides information on how to
build your business and establishing a partnership.
Apply
Visit the Coke Solution website and fill the New Business
Request Form. The form details include your business name, business type,
opening date and contact information.
Once you have filled the form submit and wait for
response. A company representative would contact you and offer further insight.
Once your company is approved you gain access to their
products and promotional tools. Strict compliance to their policy and terms of
service is mandatory.
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