A barbers
shop is the same thing as a barbing salon and both formats have similar startup
structure. An average barbing salon in Africa with 10 customers a day charging $2per
cut makes $20 daily. This comes to $140 a week which equates to $420 monthly.
This is huge
earnings in Africa but hardly equates to a fortune. There are lots of running
costs such as power, rent, maintenance and equipment.
Others are
transportation to workplace including staff wages and local government tax.
Starting a barbing salon is easy however making it lucrative requires proper
planning.
Let’s see
how to start a profitable barbing salon
Company Registration
The first
thing to do is register your business enterprise. Register your business name
with the corporate affairs commission.
You can make
your business a limited liability company or a sole proprietorship.
Registration fees defer and are cheaper getting a business enterprise license.
Once you have acquired you business name the next step is location.
Location
The business
location is the most important aspect of your enterprise. The reason is because
to profit it this business you need a good location.
A customer despite being loyal to a certain barber
would rather patronize a salon close to his place of residence. There is
nothing wrong is setting up your salon on a busy street or financial district.
Who are your Customers?
This
important question will provide a clear picture to choice of location. If your
barbing salon is setup in a financial district you focus on corporate
customers.
Lots of
customers are found in residential areas and townships. The age group
demography that patronizes barbing salons cut across all age groups. However
the more fashion conscious are those between twenty years and thirty five years
of age.
Locating your Business in Financial District
There are
many advantages and disadvantages in this arrangement. The major concern is
cost of renting your shop.
Business
districts don’t come cheap and a small square meter will be expensive. Assuming
you insist on this format you need to increase your price per cut.
This could
spiral out of control because there is a limit you can charge. Corporate
customers will have the financial strength to patronize your establishment but
there are more hurdles.
Since it’s a
business district your customer base are office workers who come from different
locations. They already have time constraints because they resume work at 7.30AM
and close at 6PM.
They will
only patronize your business very early in the morning, during lunch breaks and
after work. An advantage is less competition from other barbing salons and
higher charges.
Locating your Business in Residential
Areas
The second
location is locating your business in a residential area. Even this business
format has its ups and downs.
You cant charging
more fees to cover costs in residential barber’s shops. There is lots of
competition locating your business at residential areas.
The reason
is simply because residential locations work and attracts lots of customers.
Residential locations have easy access to pedestrian traffic and vehicular
traffic.
To locate
you enterprise, find residential areas with heavy population and very few
barbing salons. Majority of customers will patronize any barbing salon nearest
to their homes.
Customer
loyalty only applies to branding and customer service.
Develop Your Barbing Skills
Barbing is
an art form that revolves around handling the clipper and different hair
styles. There are three services offered during styling seasons.
Barbers cut
and style the hair including shaving the client and beard trimming. There are a
few ways to gain experience and become a barber.
You can
become an apprentice to an established barber. This means that you learn and
work without pay for a limited duration.
An
apprenticeship agreement should not last more than three months. Another way is
to pay an established barber to teach the skill.
You need to
develop amazing skills with the clipper because you business will only thrive
based on you skill level.
The more
amazing the cut the more customers get attracted to your establishment. Other
ways to gather knowledge are vocational institutions and experimentation with
family and friends.
Decorate your Establishment
Once you
have chosen a location and rent a shop then you are ready for the next step. We
assume you have registered your business and acquired proper training.
The
esthetics of your shop is very important. The shop should be very comfortable
with a community ambiance.
To achieve a
relaxing community feel choose your colors and theme carefully. You need basic furnishing like swivel chair,
chairs and other equipment.
Most barbing
salons operate an open plan layout with nice photographs of styled hair.
Equipment
You need a
number of equipment to run your barbing salon. Buy a large mirror and place in
the shop and add a rotating barber’s chair.
Install a
table counter with drawers for your creams, powders and clippers. The kinds of
creams you need are spirits, after shave, powders and hair creams.
Buy heavy duty clippers and add a sterilizing
unit. The reason for buying a sterilizing unit is because of communicable
diseases. The machine reassures your customers of high safety standards.
Purchase
barbers cloth for your customers including combs and hair brushes. Buy a
television set, generator for backup power and chairs for customers.
Some
countries experience very poor electrical power supply. This is very bad for
company’s that operate with electrical equipment. Without a generating set in
such countries your barbing business will fail.
Make sure
your clippers are original with a good brand name. The quality of the clipper
aids your barbing skills and offers your customers a stress free cut
Branding
Branding is
a very important aspect in the barbing industry. If the truth be told there is
little difference between one barber and the next.
The
difference is branding, promotion and image. Some customers believe the costlier
the cut the better the service.
However this
is not true because every cut is the same. Some clever barbers take longer time
cutting a hair he could do in one minute.
Customers
who feel they have gotten special treatment pay more. Branding involves
creating an identity or style.
As your reputation
increases so will your customer base. That is the secret between a highly
patronized salon and a low one.
The simple
difference is branding, promotion and word of mouth. The also barber needs to
get acquainted with many hair styles and changing trends.
Marketing and Promotion
Create hype
around your brand and see your profit grow. Word of mouth is an effective tool
in promoting your business.
You can also
use print media like billboards, handbills, business cards and posters. Offer promotional
cuts and discounts to customers.
Home Service
Barbers earn
huge payouts offering home service to customers. They usually charge three to
four times the price of a single cut.
To
effectively run your barbing salon offer home service and take on an
apprentice. If you choose to hire barbers then you need an effective method to
monitor and collect money.
Many barbing
businesses have failed from sharp practices of hired barbers.
Pricing
As stated
earlier financial areas attract higher prices per cut. Study what others are
pricing in your locality and set your own.
Take into
account the cost of running your business including tenancy fees, local
government levies and tax. If you have staffs then include wage and transportation.
Financing Your Business
You need
just a little money to start your barbing salon business. The most expensive
expenditure is to rent the shop. You can buy used furniture and revamp them but
you need brand new clippers.
To get
funding for your business use target saving in a commercial bank or seek small
loans. Other sources to explore are loans from family and friends.
If you get
it right from the start barbing salon business is profitable.
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