Affiliate marketers including small business owners have found FaceBook
Advertisement a very valuable resource. The advertisement when properly implemented
increases conversion and sales.
The two major advertisement platforms are Adwords and FaceBook Ads therefore
using any will positively increase traffic, clicks and impressions.
 |
| yourdigitalresource.com |
A quick look
at what Facebook is all about
Facebook is a social media platform that has a huge number of people
interacting socially. The website is divided into profile pages, Ads and
Groups.
You can have a maximum of 5000 friends on Facebook but targeted Adverts
go a longer way. You can start your marketing campaign with your Facebook page.
Facebook
Page as a Marketing tool
A Facebook page has the options of a profile cover and image cover. You
can use them to your advantage to relate and attract people to your pages.
The major advantage is that Facebook pages are free and easy to use as a
marketing tool. Use the about section to tell people about your product or
service. Tell people what you do and leave a contact address.
The favorite section has 10 application tabs which you can utilize to
your full advantage. Engage your fans and reap maximum rewards for your effort.
Post often
Post useful information on your wall with links to articles, blog posts, coupons,
and new products. Don’t spam, ask your fans questions and study your statistics
religiously.
Facebook Ads
Facebook Ads are an important tool for marketers and webmasters to grow
their audience or send traffic to your website.
Facebook Ads are used to target a certain demography and gain lots of
conversions. Running Facebook Ads comes with a few challenges but with patience
you can create a top notch Advertisement campaign.
With over 1 billion users daily the social media platform has a huge
marketing potential such that large conglomerates and individual marketers use
the medium to advertise their goods and services.
When placing a Facebook Ad you need to follow the rules to launch a good
campaign after all you are investing your money.
There are many check boxes
and checklist to get through before reaching your target audience.
The Checklist for Creating a Successful Facebook Ad
You find a large variety of
paid Advertisement options that you can choose from. You can launch a campaign,
an Advertisement set or Advertisements.
The Advertisement campaign
is where you store your so called assets. While your Advertisement set is
basically used to target separate audiences who have different characteristics.
To properly target separate
audiences using your Advertisement Set you create individual Ad sets for each.
Your actual Advertisements
are stored within your Advert Sets and each Ad set can contain a verity of
Adverts in different images, colors and variations.
Between Advertisement Manager and Power Editor
Facebook offers two powerful
tools you can use to create your Advertisement. The tools are the Power Editor
and the Ads Manager.
The size of your investment,
number of advertisement and financial involvement determines the editor tool
you choose.
Large campaigns with lots of
verity and precise control is what you get from Power Editor Tool.
Determine which editor to use
You need to determine which
editor best complements your Advertisement requirements. Let us see how to use
the Advertisement Manager.
STEP BY STEP GUIDE TO CREATING AN ADS MANAGER CAMPAIGN
Choose an objective
What is the objective of
your Advertisement campaign? The objective of your campaign determines the
Facebook prompt to choose.
Facebook provides 10 different objectives you can use for
your adverts. The objectives allows Facebook determine the proper target of
your Advert. You need to choose carefully for optimum exposure.
Here
is a List of Objectives
Objectives are event responses, App Installs, Click to
Website, Offer Claims and Video Views. Other objectives offered are Page Likes,
Page Post Engagement ad local awareness.
You select the option you want which is immediately
displayed to achieve your goal.
Select
Your Audience
You need to choose your targeted audience. You can try
out different targets before determining the right people. You can use the
audience definition gauge tool and arrange properties to reach a desired group.
You can narrow your focus, use general parameters or
select certain demography.
It all depends on what you want to achieve with your
advertisement
Targeting
fields you need to select
There are many fields to improve the demography you need
to target. They have location, age, gender, languages, relationship, education
and finance. Others are work, home, ethnic affinity, US politics, behaviors, connections,
life events and even parents.
Even with all these fields you can customize your
audience further. You can use your company’s data base, use Apps and tracking.
A marketer can try different settings and determine the groups
that show the best response to your advertisements. If you find a favorable
group you can even save it to use in future campaigns.
Set
your budget
There are two budget options which are the lifetime
budget or daily budget. You need to be very careful when selecting a budget so
as not to incur unwanted expenditure.
 |
| http://3qdigital.com |
Lifetime
budget
Lifetime budget allows Facebook paces your spending over
the time period you specify.
Schedule you adverts to either immediate or a continuous
campaign and set the beginning and end date. You can select specific hours and
periods the advertisement will run.
Daily
budget
Facebook will pace your spending per day if you choose
the daily budget option. The advertisement is set to run throughout the day.
Minimum daily budget is set at $1 USA Dollar
Pricing
Facebook controls your maximum bid but you can optimize
your pricing. The focus of your campaign determines the pricing. You can opt
for manual bidding if you don’t want Facebook to control you bid.
You get help like suggestions based an audience spending
and behavior. When launching your advertisement you can determine if you are
targeting clicks or impressions.
Delivery
methods
Standard delivery showcases your advertisement throughout
the day. Whole accelerated deliveries are used when you have time sensitive
adverts. Accelerated bidding is usually manual biding and pricing.
Create
your advertisement
Click to website option is best used in Facebook Ads
manager to increase the number of clicks. The Advertisements are displayed as
either links or carousels. Links are single image advertisements while
carousels are multi image advertisements.
The multiple image option has 5 scrolling images you can
use. So how does a single advertisement on Facebook look like.
Carousel-Multi
image design recommendations
1
image ratio 1:1
2
image size 600x600 pixels
3
text 90 characters
4
Link description 20 characters
5
Headlines 40 characters
This is a sample of a multi image advertisement
Single
advertisement image recommendation
1
25 character for the title
2
Text character 90
3
Image size1200 x 627 pixels
4
Image ratio 1.91: 1
You are free to explore more advertisement options for
better results. You select an AD type select how the advert is displayed such as
mobile news feed, desktop news feed and desktop right column options.
Desktop news feed and mobile news feed are rather cool
looking advertisement
You need an associated Facebook page to run either mobile
news feed or desktop news feed. If you don’t have any you advert will run as a desktop
right column advertisement.
Desktop right column advertisements are not that nice
looking.
Facebook
Ad Manager
Facebook ad manager has a nice dashboard you can use to
track performance. Other things you can find on Facebook Ad managers are
1
Performance of the advert which shows
impressions
2
Engagement like page likes and management
3
Website metrics
4
App installs and engagements
5
Cost per event
6
Clicks like CTR,CPC
7
Advertisement delivery
8
Advertisement ID
You can monitor clicks and conversion with external
software for further scrutiny if you so desire.
The End
10 comments:
Are you going to start a Saas business and want to get it promoted effectively? Well, nothing can be as useful as Facebook advertising, as it helps getting response from the interested people within a short span, which in turn helps enhancing your sales graph. ~ Dan Anton SEO
We often do many unnessesary expenditures on facebook ads which sometimes get us zero outcome. For low cost facebook ad template, therefore, Adhacker is the best.
Nice blog;please keep shating
Coursenvy
Thanks for your step by step guidelines. I think generating unique content marketing ideas is a must these days as the content marketing industry has started to dominate every aspect of digital marketing.
Thanks
Wow, this step by step guide for Facebook Ads Management is really amazing. I also have launched business website and want to promote it on Facebook but didn’t know the process. So your tips are going to be very helpful.
Market Samurai is a website analysis tool to help you analyze and optimize SEO strategies. It offers keyword suggestion and keyword ranking. Google Keyword Tool
Good to see your innovative article on web design, thanks to sharing your knowledge and keep more updates.
https://www.zuaneducation.com/digital-marketing-training-courses
It's very important to focus on your work and jobs. If you maintain its then it will bery good for you.
Here’s an apt pictorial I found online that sums up tips to get focused and immersed at work.
If you want to know more, Please check out here: Keep You Focused at Work
Nice post.. Thanks for sharing Digital marketing course in Chennai
Post a Comment