Instagram is one among the endless
list of social networking websites. Some of the popular ones are Facebook,
Twitter, Stumbleupon, and MySpace.
They have become an effective tool for sharing photographs, stories, news and meeting new and lost friends. The social network websites have grown in leaps and bounds into social media marketing.
Businesses are now leveraging on the popularity of certain profile and pages to increase their brands awareness. Instagram was founded in 2010 in Silicon Valley by two entrepreneurs namely Mike Krieger and Kevin Systrom.
It was later acquired by the social media giant Facebook in 2012. The website ranked twenty nine has recorded an amazing number of subscriptions numbering over 160 million subscribers.
The power of Instagram as a
marketing tool is gradually growing and business have taken notice. Smart
businesses have harnessed the visual websites to improve their services or
products.
Small and medium enterprises like
cake makers, restaurants and hotels leverage on visual websites to drum up more
clients. This is easily achieved via beautiful imagery of their products and
services with offers of discount and coupons.
Many people know the power of
marketing their products and services through giants like Facebook and Twitter.
But have not realized that Instagram has an untapped potential to equal and
almost surpass its predecessors.
Listed below are ways you can use Instagram
to promote your small business
Use
Powerful Imagery
A small production company can use
powerful imagery to showcase what it does. The company can show an entire
production process for people to get acquainted with your methods.
Small manufacturers have lots of
advantages using this format because it could attract serious customers and
even investors.
Create Interesting New Products
The home based business can create
exciting new products that might interest your audience. Garment, bag, and
shoes manufacturers including creative artist can use this medium to gain
clients.
Beautiful creative work accompanied
by lovely pictures is a very powerful tool. Instagram users have noticed
considerable spike in offline businesses using online marketing platforms.
User
Interactions and Suggestions
Instagram is time based current and
easy to access via Smartphone and other devices. Getting feedback from
subscribers and client is a huge marketing tool.
You get to know what people think
about your product or service which is invaluable resource for improvement and
getting client satisfaction.
The suggestions and interactions can
also lead to the development of new products. Small businesses should be ready
for constructive criticism and eager to change people’s views.
Share Business Photographs
Businesses can use Instagram by
sharing relevant business photographs of the operational system of your
company. When you feed their curiosity you open a channel for dialogue and
imagery.
The imagery might have either
positive or negative reaction but it invariably starts a relationship.
Professionalism is the keyword to attract the right people to your Instagram
page.
Businesses
can use keywords and hashtags
Extend your reach via the use of
keywords and hashtags. The use of keywords and hashtags on your Instagram page
might just go viral.
Viral content can be redistributed
along many channels like websites, blogs and even other social media websites.
Viral is good because it creates more exposure for your small business model.
You get a sharp rise in traffic and
followers which can translate to more clients and sales
Monitor your traffic
Your traffic statistic tells you how
popular your Instagram page getting. Monitoring it allows you make changes to
your profile or increase awareness by improving on your business format.
Traffic in online commerce is
everything so monitoring your Instagram traffic is very important as a
marketing strategy.
Instagram
for business
How
o promote your business with Instagram
1 Photograph and image association
2 Share business photographs
3 Use keywords and hashtags
4 Monitor traffic
5 Get interactions and suggestions
6 Use powerful imagery of your
production process
7 Create new products
Associate
an image to your company
Face association breads trust and
trust breads confidence in the social media community. Your business model or
brand needs a face associated to the business or account.
If you have a dedicated team posting
images of your team in action is a powerful marketing strategy. Top bloggers
know that face association breeds trust and trust equals money in the bank.
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