Information marketing is a highly lucrative business
venture that requires creating an information based product. It does not need
specialized knowledge or skill because you create the package. You can easy hire
a freelancer or do it by yourself.
For the business to work you need to create a good
product for sale. Many internet entrepreneurs earn huge earnings from selling
the product.
What
is an information product?
An information product is one of the most profitable
businesses online today. The product includes digital software, PDF files,
video, SlideShare and e-books.
The quickest and best way to sell information products is
through your blog, website or article directory page. The information product
is a downloadable high value property that fulfills a need or teaches a skill.
Many people prefer packaging their information product
into an ebook or report. The good aspect of information marketing is the vast
number of topics and self help niches you can compile. You make huge earnings when you discover a
useful niche or business that interest many people.
The more useful the product the higher returns you make
on your investment. You need to know the basic ways the business works
especially in relation to your website or blog. The digital content which is in
a downloadable format allows the purchaser gain valuable knowledge on a
specific subject matter.
The e-book is my preferred choice but you can use YouTube
tutorials, audio and PDF files.
Chose
a niche
The first and most important step is choosing a niche for
you book. The topic you chose determines the content, title and format. You can
leverage on your knowledge of a specific subject.
If you are good at catfish farming, snail farming, grass
cutter, commodity sales why not write a book on that subject. Online resources
are great sellers like web designing, traffic boosting techniques or Search
Engine Optimization ideas.
The book should be well researched, factual, and full of
useful information including beautiful graphics and images.
Hire a professional to proofread your digital product for
errors and typos. You can offer free promotional copies, get reviews and
testimonials.
Reviews are an essential marketing tool to create
interest in your product and new clients.
Fast
Delivery
There are various ways to delivery your downloadable content
to customers such as putting a gadget on your website or sending the product by
email. The delivery service you choose should be prompt, seamless and fast.
Build
a website or blog
A crucial aspect of information marketing is building a
simple website or blog. The blog offers your customers a preview of what is on
offer. The best website or blog hosts are blogger or WordPress.
A good platform you can use is WordPress one sheet
because of its functionality. Your website should include the best information
about your product and a call to action page.
To make a sale you need to harness the traffic to your
website and turn your readers to paying customers.
Related reading- Blogging for cash
Related reading- Blogging for cash
Reach
more customers through affiliate marketing
Get affiliates to market your information product for a
commission in sales. The most powerful tool an information marketer can use is
Clickbank.
There are thousands of affiliates eager to market your
product on several channels. Clickbank has a registration fee for merchants on
their website so factor it into your budget.
Find
a joint venture partner
You can hire a full service partner to create content,
editing, and design of your product. If you are cash strapped then you need to
dig deep and create your product by yourself.
Be
creative
Standard information products that are in high demand are
e-books, webinars, books and manuals. Cultivate an interesting brand or concept
for your product. You need to know what your audience want and provide the
information.
Types
of information product
There are three basic types of information products which
are audio, video or the written word. You can combine one or both of any
elements to achieve a robust presentation.
Step
by Step Guide
Step by Step Guide to starting your own information
product marketing business. We have said earlier that an information product is
audio, video, or text. Other formats are e-books, manuals and software
products.
Things needed for this business venture
1
You need a Bank account
2
A dedicated email address
3
You need to identify your product
4
Solve peoples needs by creating a niche
5
Write a sales letter or letter of
introduction
6
Reach out to potential clients
7
Learn how to write a classified
8
How to advertise the product
9
How to sell the product
10
Cashing your payout
11
Learn how to package the product
12
Build a Client list
13
Get referral rights
Let’s go through the above steps one at a time
Opening
a local bank account
You need to open a bank account to collect your earnings.
Having a bank account is easy but if you don’t have one this is the process.
You need two passport photographs and two referees that
have accounts in your bank of choice. Some banks have a mandatory opening
balance so the account is funded before it becomes active.
Luckily Banks in Africa are evolving with new realities. For
Nigerians a Top Nigerian Bank you can consider is Guarantee Trust Bank because
they have zero account opening balance. Therefore all you need to do is walk
into any of their branches and open a zero account.
It does not matter if the account is a savings or checking
account any will do nicely. If you want to leverage your business and market
your product to the international community you need to open a PayPal account.
It is easy to open a PayPal account from just click on
this link on www.PayPal.com and open the account.
Get
an email address
There are several free email providers such as Google
plus, yahoo mail and others. All you need to do is log into yahoo mail sign up,
fill the form, choose a password and you are done.
The email is very important in information product
marketing because it is one means of send your product to clients.
Another method is using a digital download website to
distribute you package.
Identify
the product
The most important aspect of information marketing is
identifying the product. You need to have a good product to gain subscribers
and clients. Knowing what service they require or identifying peoples need is
the bedrock of successful marketing.
A good product will easily sell it self because it is
useful and timely. There are two sectors to information marketing one is to solve
people problems. The other is to teach people how to do something.
The service angle could be topics related to beauty,
family, relationships and health. Teaching about specific niches like bee
keeping, bricklaying and furniture making are also good product ideas.
Solve
people’s problems
Success in information product marketing is when the
marketer identifies a need or service. The ability to produce an effective
product to tackle people’s needs creates a viral product.
Let’s look at the demography of Nigeria and population.
Nigeria has a population of over 150 million inhabitants solving people’s
problems which offers the information marketer a vast audience.
Today the internet offers far more potential customers
than 150 million considering the large population worldwide. The job of the
marketer is to find the product or service that solves a problem.
For example a smart information marketer offers commodity
export solutions to Nigerians. They charge a high premium for their services
while earning huge profit.
The marketer can Package export solutions in an
information product like an e-book or manual for sale which guarantees high
returns.
Using an e-book format is a reliable way to market your
product. You can write on a single topic or various topics and create a bumper
package.
Ebooks are easy to market because you can place them on
your website or blog. Other methods to market the book are established
publishers like kobo, Amazon, Barnes and Noble and lulu.
People are willing to pay for useful information that
will have positive impact on their lives. Information is already being provided
for cash by magazines, television stations, newspapers, books and even
audio-radio.
There is an endless list of services a marketer can offer
such as business related services like forex trading, stock market analysis and
online business ventures.
Many more fields are health and fitness, bead making,
website designing and many more.
The information marketer needs to choose a topic he is
passionate about and has vast knowledge. Get a good subject mater and many
people will buy your information product.
Let us use beekeeping as an example of an information
product. If you compile information about beekeeping like where to source your
bees, how to build a hive, equipment, location, packaging the honey and sales
your product will sell.
Getting relevant helpful information for sale is what
information marketing is all about. Once you have identified a need an
information marketer needs to find solutions to the problems.
Packaging
an information product
There are important parameters when packaging an
information product.
1
The information should be properly researched
2
It should have a good title
3
Be truthful and concise
4
Useful and on point
5
Should be appropriately priced
6
Promoted and advertised
7
It should identify peoples needs
You have identified a niche market and you are ready to
package your information product. The next step is to decide which medium you
want to use either text, video, or audio formats.
Video and text in form of manuals or books is the best
type of information product. Producing a manual or ebook is not as difficult as
you think.
You can either write the book yourself or hire online
professionals for a small fee.
Writing
the ebook
If you choose to write the book yourself then get as much
information about the subject matter. Organize your work by title, content,
summary and conclusion.
There are many ways of getting valuable information about
your chosen subject like search engines, attending lectures and seminars, and
interviews. You can also buy private label Rights, join online a forum or adapt
a successful book into another language.
Private label Rights are products you can buy, learn from
and resell.
Hire
freelancers
You can hire freelancers to write your book online. All
you need is provide the title including instructions of what you want. There
are many freelance writing websites to hire writers a good one is iwriter.com.
You can find a lot of content on various subject matters
online so do the research and build your product. Make sure the product has a
good title, information packed and appealing.
For
video products
You can record a seminar, screen capture your skills or
record a webinar.
What makes a good information product?
What makes good information product is research, well
packaged product, the presentation, and lots of publicity.
How
to write a persuasive sales letter
To get peoples attention you need to advertise or drive
traffic to your blog. A persuasive sales letter highlighting the importance of
your product is important. The sales letter can be featured on a blog or
website or sent to respondents to your advertisement.
The letter can be sent via email or a dedicated URL to your
blog post.
Sales
letter features
The letter should be convincing your prospective customer
to purchase your product. The content of your sales letter should describe the
product or service in clear terms.
The cost of the service should also be included in the
document including instructions on how to purchase the product. Your sales
letter is very important and should be written with care to convince people to
buy your product.
1
It should be appealing and convincing
2
Product or service clearly stated
3
Cost clearly displayed
4
Instructions on how to order the product
How to
reach customers
You need to sell your product if you want to make any
money. You can use social media like Facebook groups, Mail list building, email
marketing, advertisement both online and offline. You can also reach your buyer
by using bulk SMS service providers.
A blog or website dedicated to information marketing
works with a checkout page. You can join forums and leave links, and send sales
letters.
Promoting your information marketing business is the key
to success.
Marketing
your information product through a website
You can create a Wordpress website to market your
information product. A Good place to
host your website is BlueHost because there prices are competitive and
Wordpress templates are well integrated.
Building a website is an effective way to market your
product. To drive traffic to your website you need good content and become an
active member of a community. Other methods are through, discounts, freebies,
social media share, YouTube videos and forums.
You can also increase your websites visibility through
link building. You can generate free publicity using press release sites like
24/7PRlog.org.
How to send your information product
If you chose to use email to send your product to
customers this is the method.
Yahoo mail
1
Open your email
2
Select COMPOSE
3
Type the clients email address in the
appropriate space above were they have written-TO
4
Type the name of the information product in
the SUBJECT
5
Click ATTACH
6
Then go to
the doc page where your information product is stored
7
Then click OPEN then click OK you will be
taken back to compose message page. Once the attachment is completed you will
see the name of the product and document
8
Then SEND
9
The email notifies you by writing SENT
SUCCESSFULLY.
Summary
Once you follow all the steps you will become a
successful information marketer. Information marketing is big business and
marketers make six figure incomes monthly.
All you need to do is find a good product, package it,
set the price, promote and advertise your product.
0 comments:
Post a Comment