To start making fudge for sale you need a commercial
kitchen. You can make fudge at home with simple equipment or setup your own
fudge retail business.
There are some companies that provide in-store programs
for commercial shops. To leverage your business towards profitability you need
to develop a unique tasting product.
Key Factors
to Success
The key factors to success include having a unique
selling point. A top player attributed there success to having a strong web
presence.
According to them
the website depicts amazing photographs eliciting the buyer’s sensory
engagement. Find your own unique selling point through high definition
advertisement and fun memorable commercials.
Use lots of online and offline advertisement, flyers,
billboards, business cards and brochures. Other promotional resources are
social media channels such as Facebook, StumbleUpon, and Google+.
The website should have high definition photographs and a
shopping cart to receive online orders. Drive traffic to the website through
online advertisement, and search engine optimization.
Others are forum engagement, socializing and guest
blogging. Use YouTube, SlideShare and visitor engagement.
List the site on directories, classified websites and
yellow pages. To succeed you must employ a varied marketing approach.
Add your company’s description, location, address and a
dedicated phone number to the website. Invest in packaging and list your
company in directories. Actively seek referrals and many outlets for your
produce
Location
The location you choose depends on your business
template. The business works both home based or via a commercial kitchen.
High traffic locations are ideal for your commercial
fudge enterprise. To edge out your competitors develop a unique high quality
product. Use tested traditional recipes and develop a unique selling point.
Obtain
License
The commercial enterprise needs a business name and
incorporation. It works both as a single man business and a limited liability
company.
Obtain a general
business license and personal identification number. The kitchen needs to pass
the health inspection test and food handlers certification.
Other considerations are store levies, value added tax
and insurance cover. Get business liability cover, safety protocols and
national food and drug certification.
Packaging
and Labeling
The fudge needs good packaging to withstand handling and
transportation. Label the box appropriately and list the ingredients in your
fudge.
Invest in a beautiful design to attract interest in the
product. Make sure you buy the best equipment and use traditional methodology
in preparing the fudge. Develop your own unique taste, blends and product.
Finance
Finance the business through judicious savings and
planning. Use target savings, apply for soft loans or borrow from family and
friends.
Try out a partnership arrangement or invite an investor.
You can get money from community based association or thrift societies.
There are many financial institutions that provide micro
funding for small business owners. Make sure you study the loan contract and
interest rate to avoid Shylock lenders.
Source
Raw Materials
You can source raw materials from wholesalers, retailers
or supermarkets. Try purchasing the ingredients from the open market or small
producers in your area.
The more direct the source the better price you get. This
will impact on the cost of your products. Make sure your prices are reasonable
and within current prices in the business.
Store
Front
You are at liberty to work strictly from home and deliver
through an online store. However you can lease a shop with a store front to
sell your produce.
There are a lot of advantages running a visible store
front. It increases your sales and you can take direct orders from neighbors
and people in your community.
Conclusion
To start your fudge business you need a location. Invest
in a website to attract online orders and more business.
Create a unique product and sell at reasonable prices.
Invest in packaging to protect the product and appeal to the senses.
Incorporate the business and follow state government laws
and guidelines. Secure funding from reputable lenders with low interest rates. How to Start a Biscuit Making Business
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