Jam jelly is commonly used on bread as a spread. It is
delicious and savory while adding nutritional value to the meal.
It is also added to baked products such as pancakes,
biscuits, cakes and donuts. They come in different flavors like strawberry,
orange, apple, pineapple and mango.
The constituent of a jar of jelly include fruit juice,
sugar and other ingredients. Although
there are many large companies in the jam jelly business small players can
carve a niche.
The business works both large scale, medium and small
scale. You can even produce jam jelly at home and sell to your immediate
community.
Food processing covers a huge market and thousands of
different products. It is not uncommon to see jars of jam jelly in supermarkets
and shopping malls.
Are you interested in the jam jelly making business then here
are a few ideas to get started.
Get a
Business Name
Try to register you company with the corporate affair commission
in your country. Then select a good business name for the establishment.
The product should have a unique name, logo and brand.
Secure a product identification number from the Food and Drug Administration in
your country.
It is mandatory to add a label to the jar. The label must
identify all the ingredients and proportions used in making the product.
You need to obtain a trade license, food handler’s
certification and pass a basic standardization test. Your product will attract
value added tax and food producers permit.
Conduct
a Survey
Conduct a survey of available brands in the market. Find
out consumer preferences including favorite shopping centers. Other essential
information is packaging, location of company and price deferential.
Product
Pricing
To succeed your product needs to have a good shelf-life. Many things go into pricing a product such as
cost of raw materials, labor cost, branding and advertisement.
Other things are utility bills, manufacturing process,
transportation, packaging, tax and permits. Make sure the price of the finished
product is reasonable, competitive and profitable.
Making
Jam Jelly Products
There are many ingredients used in the production of
fruit jam. The type of fruit depends on the jelly jam you want to make.
Common fruits are orange, pineapple, apple, banana, guava
and papaya. Other non fruit ingredients added to the mix are salt, flavoring,
coloring, sugar, preservatives and citric acid.
To produce jelly the fruit is washed, peeled, juice
extracted and sugar added. The mixture is boiled to produce the jelly then
cooled. To produce jam the fruit is washed, skinned, cut, boiled and pulped.
Sugar is added to the pulp before other ingredients. The
last producing stages of jam jelly require addition of citric acid, colorant.
Jelly
Jam Making Equipment
Equipment needed include slicer, juice extractor and
grinder. Other equipments are pulper, mixer, sealing machine.
The machinery is semiautomatic or fully automatic
equipment. You can buy locally fabricated machinery or branded equipment. There
are some companies that provide the equipment on a lease agreement structure.
Marketing
Sell your jelly jam in supermarkets, restaurants, grocery
stores, small retailers and gourmet shops. Other outlets are bakeries, trade
fairs, flee markets, individuals and open market.
Hire commission based sales representatives, do localized
advertisement and product sampling. Advertise in local newspapers and food
magazines.
Build
a Website
Build a website to
showcase your jelly jam product. Use high definition images and product
description including company location.
Add a dedicated phone number and email address so
customers can communicate. Makes sure your website can take online orders and
process debit cards or PayPal transactions.
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