Fast food business is labor intensive and requires lots
of commitment and dedication. Without passion for the business your enterprise
is bound to fail.
Donuts attract premium prices guaranteeing the investor a
nice profit margin. To produce crispy delicious donuts you need quality
ingredients, baking skill and a good recipe.
Things that contribute to the price are labor costs, cost
of ingredients, rent, utility bills and promotions. Important considerations
are city approvals, inspection of your premises and permits.
Starting
a Donuts Shop
Learn
How to Make Donuts
According to some analyst estimated revenue from donuts
sales in America in2015 was approximately $876 million. The first step to
achieving your dream of owning a donuts shop is to learn how to make donuts.
Donuts come in a variety
of flavors, tastes and colors. The ingredients, recipe and baking methodology give
each product a unique taste.
To develop your baking skills attend a catering school,
read books and do lots of practice. You can gain lots of experience working in
a bakery.
Write
a Business Plan
The business plan should have a vision and mission
statement. It needs an executive summary, funding sources and description of
product.
The business plan could be presented during a loan
application. The plan also identifies target market, growth potential and
business structure. The plan should have a financial projection of the first
year.
Carry
out a Feasibility Study
Use the feasibility study to locate good locations for
your business. Conduct a survey and research competitors, pricing and type of
donuts they serve.
Write a market analysis that highlights target customers,
competitors and general pricing structure.
Develop
a Few Recipes
The reputation of a donuts shop is based on the uniqueness
of its products. Create an amazing variety of donuts that are visually pleasing
and tasty.
The methodology and presentation of the snack is very
important. Experiment with healthier alternatives to reach more customers.
Location
The ideal location is any public place with lots of human
traffic. The property you lease should have a large working area and modern
kitchen.
Locating the enterprise in residential areas and close to
homes will work. The equipment you need is an oven, industrial mixer and pots.
Others are deep fryers and a juicer to produce freshly squeezed
drinks. If you are short on funds lease the equipment. As the business grows
you replace them with equipment of your own.
Determine
the Organizational Structure
You need to determine your organizational structure. Is
your business a sole proprietorship business or a limited liability business?
Are you running a partnership business or selling startup
equity. The mode of incorporation and investors determine your organizational
structure.
Develop
a Sales Strategy
The business faces lots of competition from established brands. Donuts is sold everywhere from supermarkets, malls and shops. Fast food restaurants are not left out in this donuts frenzy.
Explore traditional printing of flyers, billboards,
complementary cards or use electronic media. Produce interesting jingles and place
advertisements on television.
Build a website and use social media to drive traffic to
your site. Work within a budget and keep the expenses low. The best selling
point for donuts business is high quality product and nice pricing.
Permits
and Licensing
Acquire the necessary permits to run your establishment. You
need to pass health inspection on hygiene, cleanliness and waste management.
The number of staff depends on the size of your donuts
shop. More staff means more money is spent on wages. Finally organize your
priorities with a view to make profit. How to Open a Frozen Yogurt Store
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