Every startup business needs a business plan especially
food related businesses. Running a restaurant is tough however the benefits and
financial reward is worth the effort.
Indian restaurant are popular in many major cities of the
world and attract lots of dinners. Before you start the restaurant you need to
write a business plan.
Indian
Restaurant Business Plan
Content
of the Business Plan
The business plan should start with an executive summary.
Then it can focus on history of company, company ownership and structure.
Funding is essential to every company therefore consideration
is given to startup funds. The source of the fund is also important including
the interest rate and duration.
The business plan needs to identify a good location,
facilities and existing utilities. Include service description, competitive
landscape and target market
The Executive
Summary
The executive summary needs to have realistic
expectations. The model must be factual and based on what is obtainable in the
industry.
Important parameters are cost considerations, experience
of management staff, consumer preferences and capitalization. Startup funds
should accommodate running the enterprise for one year.
You need to factor risk management strategies to cushion the
effect of a changing economy.
Target
Market
The business template should identify the target market
for your Indian restaurant. Obviously majority of your customers will be
Indians and local citizens.
The target analysis should identify population in you
locality, households and provide a summary of targeted region.
The targeting should identify age, race of customers,
education profiling and income. Carry
out a general occupational analysis of the host community.
Other notable variables are community household food
expenditure analysis. The mission of your restaurant is to provide a good
dinning experience. Offer excellent superior service and customer relations to
beat the competition.
Define
your Competitive Edge
What unique feature does your company have over other
Indian restaurants? You need to define the competitive edge through service,
unique dishes and location.
Training
Employ trustworthy dedicated staffs who understand the
vision of the company. Organize staff through periodical training and
involvement in the company. All in aid of providing the customers a memorable
fun filled dining experience.
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Strategy
The business plan should define your advertisement strategy.
Are you going to use traditional printing methods such as producing brochures,
flyers, billboards and posters?
Or use online resources like blogging, websites, social
media and online advertisement. The advertisement strategy should be clearly
defined and appropriate budgeting assigned.
Strategic
Alliances
Are you running a franchise restaurant or building one
from scratch. A Franchise provides operational support, training and marketing.
They also feature tested menu and business formula.
New Indian restaurants can get supply agreements and
discounts from ingredient suppliers. Your sales strategy is important to the
success of the enterprise.
Key to
Success
The key to success is providing an innovative, unique
dinning experience. The restaurant interior décor is very important to the mood
of the dinners.
Use lots of neutral
colors to convey warmth and nice feelings. Offer your customers a nice
contemporary unique and innovative dinning experience.
The dishes are carefully cooked with high quality
ingredients and care. The objective is cost management, improved gross margin,
low labor costs and expansion.
Sales
Projection
The business plan needs to factor sales projection. The
sales projection can cover each year and focus on growth potential.
Include future forecasts and milestones into your
business plan. Cost control strategies are important to remain competitive.
Crucial elements that affect cost of dishes are cost of purchase, storage,
labor and transportation.
Branding
The restaurant business is highly competitive therefore
branding is necessary to differentiate the business. Branding involves selecting a fun memorable
name, nice décor and customer service. Finally project proper accounting,
invoicing and bookkeeping.
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