Hard money lending requires due diligence, knowledge of
the industry and focus. Your business structure dictates the types of lending
you prefer.
Private money
brokerage is lucrative and slightly challenging. You need to decide the
business model, area of specialization and source of funds.
The funds could be through a pool of investors or private
funds. You also have to determine the recipients of these loans.
Are you going to provide loans for small, medium or large
companies? Are the loans accessible to private individuals?
What about the spread and how far does it apply such as
national or local. Finally you company should determine the financial sector of
interest and industry to service.
It is better to play local rather than national or
international. Try to build a strong local presence and deliver loans within a
certain area.
Choosing the right niche market is very important to
reduce incidences of bad loans. This prevents bad deals due to poor knowledge
of other sectors.
Focus on a narrow
niche and build capacity by understanding what is obtainable in that market. Finally provide low to mid range loans rather
than huge loans.
It is easier and more profitable to provide smaller loans
with higher interest rates than large loans. The payback time on such small
loans are faster than huge loans.
Another reason small loans are better is less difficulty
and danger in getting your money back with interest. A major reason behind
lending hard cash is to discover investment opportunities.
Lenders have
realized that they discover good investment opportunities if they do due diligence
and get the right clients. Never lend money out of sentiment or undetermined
reasons that are not covered by your legal framework.
Best
Practices
Give out low or mid range loans
Specialize in a niche sector
Provide loans only to local community
Build a brand name of reliability and efficiency.
Imbibe transparency
Refer deals that are outside your niche market.
You need to have an investment range
Outline
the Legal Framework
One of the most important things to do when starting a
money lending business is outlining the legal framework. The legal framework
gives a clear picture of proposed recipients of the loans.
They should meet very strict criteria and meet certain
conditions. Hire a qualified lawyer with years of experience to drafting your
documents. Make sure the legality covers fund recovery, collateral and
interest.
Marketing
The best marketing plan is to focus on specific niches.
Provide predetermined benchmark on the amount of money to loan.
Let your marketing plan remain local and cover a
specified area. Use available marketing tools such as newspaper publications,
banners and billboards.
Small business owners need money and will find your
establishment easily. Other marketing platforms are radio jingles and
television advertisement.
Transparency
Lenders need to be transparent in their dealings. Many
money lenders do sharp practices especially pertaining to interests on loans.
Make sure the recipient of a loan fully understands the
conditions attached to the loan. Provide proof of consistency, business
structure, corporate branding and company profile.
Who
to Lend your Money
Don’t lending your money to private individuals looking
to solve personal or private issues. Don’t lend money to sole proprietorship
businesses.
The best groups
are companies with a limited liability structure. Make sure the company has
proof of competence and adequate collateral.
Many people can present impressive documents however not
many can show evidence of completion.
Starting
your own Money Lending Business
Incorporate the lending business as a limited liability
company. You need a good corporate address and a dedicated phone number.
Write a hard cash business plan and carry out a
feasibility study of your operational area. Understand your competitors and how
they operate.
Develop a good legal framework for disbursement and
recouping loans. You can network with experts in the niche area of operation
for advice and insight into each application.
Commercial lending is tough business so investigate the
claims of loan seekers before giving them your hard cash.
Hire
Experienced Staff
You need very experienced staff in risk management. Hire
qualified accountants and staff with experience in loan disbursement.
Professionals in the finance and banking sector are good
candidates for employment. Makes sure you have a comprehensive risk management
and underwritten program. Proper experience and credibility including a strong
legal team will cover litigation and related matters.
Conclusion
Make sure your private lending business focuses on the
local community. Decide on a maximum benchmark amount your company is willing
to lend.
Try to strive for
transparency and accountability. You can refer deals to other lenders in fields
other than your area of choice.
Understand the business of money lending through mentor-ship, apprentice programs, books and practical knowledge. Make sure your
source of funding is on the same page. Other things to do are incorporate the
business, hire qualified lawyer to draft your legal framework.
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