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| By Vorzinek CC BY-SA 3.0, via Wikimedia Commons |
This means that in a stable crystallized form the
prevalence of water droplets consist uniformly. Margarine was achieved as a
substitute to butter and common in most homes.
The difference between margarine and butter is that the
latter is made from the butter fat of milk. Small business owners can leverage
on the huge market found in margarine sales.
The product attracts moderately affordable prices and
found in shops, supermarkets and stalls. It is ideal for many food applications
such as baking or applied to bread as a spread.
The major consumers of the product are found in under
developed countries around the world. This is because of its price, pleasing
taste, simplicity and moderately long shelf life.
Globally there is a surge in demand both for local
consumption and international markets. This encourages many manufacturers to
develop there own products and tastes.
Once you have determined interest in starting a vegetable
margarine business you need to put in place a few things.
Vegetable
Margarine Market Analysis
Vegetable margarine is regarded as a non diary
product. The product is a substitute for
butter and used as ingredient in pastries such as doughnuts, cakes, meat pie
and buns.
Margarine is commonly used as bread spread, cooking and
baking. The major advantage is its commerciality and multiple usage including
value, price and unique taste.
Increased consumption in developing countries is another
pointer to the popularity. The global market for vegetable margarine is huge
however the product undergoes many regulations.
Such regulations include manufacturing process, content,
packaging, labeling, ingredient disclosure and licensing.
Processing
factories are required to conform to health and safety provisions and guidelines.
The additive in margarine greatly reduces its demand when compared to butter.
Other factors that stifle growth are increased presence
of salt and trans-fat. Small margarine producers should understand industrial
market trends and local demand.
They should study strategic key players, marketing trends
and promotions. Top countries that manufacture margarine are Australia, Canada,
United Kingdom, and United States of America.
Try to focus on
creating niche markets, branding, and in-dept market segmentation analysis.
Focus on your major outlets such as departmental stores, supermarkets, malls
and consumable wholesalers
You need to offer decent prices for your product to
remain competitive. Other marketing tools are electronic and print media
including direct driven consumer promotions.
Manufacturing
Process and Equipment
Margarine is achieved through the emulsification of
blended fats and vegetable oil, modified through hydrogenation, fractionation
and interesterification process. The emulsion of fat and oil not derived from
milk should contain not less than 80% fats.
There are also provisions guiding the solidity under room
conditions. European Union directive is that the margarine remains solid at 20
C.
The equipment used in modern manufacturing is suitable
for yellow fat products, shortening, butter blends and margarine. The machine
requirements differ according to the size of the enterprise and processing
plant.
They come in a range of sizes and functionality from the
single machine to a complete processing line. Common equipment's used are the
emulsion batch preparation system, and margarine shortening crystallization
unit. Others are surface heat exchanger and shortening packaging machine.
Margarine
Storage and Expiration
Under ideal conditions of refrigeration unopened
margarine lasts 4 months post printed date. It lasts longer in freezer managing
6 to 8 months.
Once opened and refrigerated it lasts only 60 days.
Proper storage is important for longevity and proper refrigeration should be
below 40 F.
Locating
the Business
Lease a factory, warehouse or shop to install your
equipment. A good location is close to a buyers market for easy delivery and
lots of patronage.
Another ideal location is close to raw material and good
road network. The size of your enterprise and type of equipment purchased
determines the capital requirement.
Registration
Register the margarine processing business as a limited
liability company. The food industry is highly regulated so find out all
requirements before starting the enterprise.
The product needs standard organization certification and
food and drug administration test and approval. To distinguish your products
register a brand name and create a logo or slogan. You are required to include
value added tax on your products and consider insurance cover.
Build
a Website
Sell your margarine products through your website. Add
product description, image, price and a shopping cart. Make sure your packaging
is attractive and include ingredients on label.
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