Lard has been used in commercial kitchens for hundreds of
years and recently experiences resurgence. The edible oil has high saturated
fat content, distinct flavor and high/low smoke point.
Because of the wide range of application lard production
seem to be on the increase. It is not all rosy for the pig fat as serious
health concerns have been established.
Lard has a 100g fat, 39g saturated fat, 45g monounsaturated
fat and 11g polyunsaturated fat content.
Others are suet, butter, rice bran oil and corn oil. Here
is a list of different types of edible oil that compete in the same market with
lard.
Corn oil
Rice bran oil
Olive oil
Canola oil
Soybean oil
Butter
Sunflower oil
Health
Considerations
Lard despite having a competitive advantage based on
price it struggle for a market share. Health conscious people in modern society
prefer vegetable based oil.
The high prevalent of fat content and apparent health
risks has reduced the popularity of lard. The major concerns are the presence
of high quantity of cholesterol and saturated fatty acids. In reality butter
contains more saturated fat than lard per gram.
How to
Produce Lard
The pig fat is the primary source of lard. The lard is
harvest in areas of high concentration of fatty tissues.
Visceral fat is regarded as best grade lard and found in
large deposits close to the kidney. Subcutaneous fat has similar attributes as
visceral fat and considered the next best thing. The lowest quality lard is the
soft fat obtained from the digestive region.
The production process involves either the wet or dry
process. No water is used during dry process however high temperature is
applied on the fat.
The dry process produces brownish color lard that has low
smoking point. The wet process involves boiling the fat at high temperature and
skimming the surface to obtain the lard.
Some produces use different grades of fat to produce a
mix blend of lard. Another method is through a centrifugal process.
Wet process produces lard that has a natural high smoke
point, smooth natural flavor and color. To produce lard you need to learn the
production processes. Learn the rudiments from practical experience, books and
seminars.
Marketing
Lard still attracts its own fair share of business. The
top buyers of the product are manufacturers and commercial kitchens.
Some bakeries prefer lard over other fat based products.
The kind of lard you produce depends on your targeted customer base.
Employ commission based sales representatives to reach
out to new markets. Use print media to advertise your product.
Other
Considerations
You need to purchase the right equipment, lease a small
factory and hire experienced staff.
Apply for loans and try target savings to raise funds.
Your product needs proper packaging and branding. Don’t
forget to register your business and get insurance cover. Find out
environmental laws guiding the enterprise.
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