Sugar candy is a delicious treat loved by young and old.
The sweet is found in shops, supermarkets, stores and celebratory events.
Global sales of candy in 2014 are estimated to have
exceeded 120 billion dollars in sales. Although too much consumption of sweets is
bad for the teeth it has some surprising health benefit.
Chocolate candy reduces risk of heart disease while
peppermint fights against irritable bowel syndrome. Flavored candy is said to
improve short term memory, increase oxygen in brain and heart rate.
Candy making is done on commercial scale or as a home
based project. The amount of funding depends on the equipment, labor and
capacity of the production line.
Other considerations are availability of raw materials, lease agreement, location and marketing strategy.
Other considerations are availability of raw materials, lease agreement, location and marketing strategy.
There are different kinds of candy based on the raw
materials used in the production. The amount of sugar present in the candy is
one way to differentiate types of candy.
Another way is the presence of chocolate in the
ingredients. A few common candy produced commercially are dark chocolate candy
and unsweetened non sugar candy.
More types include chocolate truffles, milk chocolate, and
white chocolate. Non chocolate ones are fruit shaped hard candy, traditional Japanese’s
candy, gummy bears, nut brittles and Finnish sugar candy.
A
list of Candy
1. Chocolate candy
2. White chocolate
3. Hot chocolate
4. Chocolate truffle
5. Dark chocolate
6. Hard candy
7. Traditional Japanese
8. Soft chewy sugar candy
9. Gummy bears
10. Nut brittles
Conduct
a Survey
You need to conduct a comprehensive survey of your area.
The survey would determine if there is a market for your product.
Other things include earning capacity of neighbors,
favorite candy, shopping habits and prices. Make sure you evaluate candy stores
in your community, business structure and products.
Determine
the Type of Candy to Produce
The survey will provide a picture of trending sweets in
the area. Produce only popular brands and target the age group and demography
that favor the particular sweet.
Identifying your target market and product is very
important to the success of your enterprise.
Write
a Sugar Candy Manufacturing Business Plan
We can’t over emphasize the important of having a
business plan. It provides an overview the template of your business.
The plan focuses on your business structure, funding,
product, labor costs, and profit- loss account. You also have a clear picture
on goals, growth potential and a 7 year plan.
Source
Raw Materials
Make sure you have a steady supply of raw materials you
need to produce candy. Purchase your ingredients wholesale for better chance at
profit.
Contact local vendors, supermarkets, wholesalers and
suppliers of raw material. Ingredients you need depend on the type of candy you
want to produce. Ingredients include lollipop sticks, icing, flavors, molds,
food coloring and cocoa.
Develop
a Good Package
You need to develop an attractive package for your
product. Hire a box maker to design an attractive package. There are different
types of packaging such as boxes, nylons, cardboard's, ribbons and cellophane
bags.
Lease
a Property
Lease a store in a commercial area or close to
residential houses. The shop should have heavy human traffic and easy accessibility.
The shop should
have reception area, shelves, storage and apple parking space. Equip the store
with shelves, office equipment and attractive décor.
Hire shop attendants, sale clerk, cleaners, security and
drivers. Make sure you balance your books and hire experienced candy makers.
Build
a Website
Apart from selling directly to customers try selling
online. Online provides a bigger market for your produce.
Build a SEO website and include high definition images of
your product. Offer discounts, drop ship arrangement and online purchase of
product.
Try to direct targeted traffic to your website through
online advertisement and social media engagements.
Advertise
the Candy Business
Advertise the business through traditional means such as
posters, banners, billboards and shop signage. Use local radio stations and
television adverts to increase product awareness.
Hire sales
representatives that work on commission to find new outlets for your product. Organize
fun children activities around your product.
Use attractive branding and quality product to increase
sales. Other sales outlets include supermarkets, malls, local shop owners and
trade fairs.
Fund your enterprise through target savings or borrow
from friends and family. Try to abide by trade guidelines and rules in your
industry.
Obtain all perquisite permits and licensing to operate
your establishment.
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