Every enterprise needs marketing to attract patronage and
grow their business. Many companies find themselves spending too much on marketing
without commensurate results.
Sometimes it is difficult finding effective marketing
ideas to reach target audience. Without adequate marketing your competitors
will take majority of your customer base.
There are many ways to reach target audience based on
age, gender and demography. Here are low cost but effective marketing
strategies applicable to all business owners.
Urban
Marketing Ideas
Interestingly urban marketing is an effective low cost
technique common to highly populated areas. Some marketers use concrete
surfaces that abound in such environments.
Urban marketing is localized and tailored to a specific
locality. The business owner writes inscriptions on walls, sidewalks, road
demarcations and walkways.
Some use print medium to reach potential customers. The
medium are temporary such as chalk and water soluble paint and paper.
A List
of Urban Marketing Techniques
Print
Medium
1. Poster
2. Handbills
3. Complimentary
cars
4. Brochures
5. Newsletters
6. Banners
Surface
Inscriptions
7. Chalk
writing on walkways, walls, sidewalks
8. Commissioned
murals at heavily trafficked locations
9. Billboards
10. Unusual
sponsorship on mobile devices like bikes, taxi cabs, tricycles
Content
Marketing Ideas
Content marketing reach a wider audience through visual,
graphic and original posts. It also involves reviews, templates, graphic
designs and charts.
Other elements in
content marketing are using statistical lists, controversial content and
videos.
List
of content marketing ideas
11. Graphic
designs
12. Reviews
13. Charts
14. Original
posts
15. Templates
16. Visual
aids
How
to create quality content using outside resources
A smart way to create quality marketable content is
through the aid of experts. You can interview major industrial players for a
blog post.
People follow top
industrialist by sharing expert ideas that attract loads of potential clients.
Interview with such personalities are usually viral and trending. Other advantages using this format are huge
social media followers of the said personality.
Another way to
write quality content to attract loads of traffic is writing a Top 10 List. Top
10 lists are easily read and provide more in-depth and specific analysis.
Do
Reviews and Product Comparison
You can also try out a product comparison guide or
review. The writing style is very effective if you are using affiliate or referral
links.
The review should be honest and products you use or
subscribe to. A comparison allows customers make quick decisions on patronage
or purchase.
Write a comparison
guide for item related to your product and audience interests. Do guest blog
posts and feature your best content on top blogs.
The method is very effective and attracts audience from highly
trafficked blogs. Other effective content marketing techniques is keyword
queries to generate content, webinars for leads and slideshare PowerPoint
presentations.
Sources
for Quality Marketable Content
17. Slideshare
PowerPoint presentations
18. Webinars
for lead generation
19. Keyword
search
20. Product
comparison guide
21. Guest
post top content
22. Interview
top personalities
23. Guest
post
More
content marketing ideas
The use of videos is another effective content marketing
platform. Visual marketing by uploading videos has become common place because
of YouTube.
Other tools are using statistical lists, eBooks, beginner
guides and evergreen content. Evergreen content last several years because they
remain relevant.
However, high quality content will always attract loads
of traffic that converts. Other strategies involve collaborations, podcasts and
highlighting trending event.
A powerful tool used by marketers is mobile marketing. Do
you know that 50% of visitors to websites are done through the aid of Smartphone’s?
Taking advantage of this large market could increase
brand awareness and traffic. Other equally creative but offbeat ideas are
comics, magazines and memes.
Promote
your business using these tools
24. Videos
such as YouTube
25. Statistical data
26. Ebooks
are an effective marketing tool
27. Writing
a beginners guide
28. Writing
evergreen content
29. Mobile
marketing
30. Memes
31. Cartoons
32. Magazines
33. Collaborations
34. Quality
content
35. Podcasts
36. Covering
trending events
Social
Media Marketing Ideas
You can use social medial platforms to reach huge
audience. There are thousands of social media sites with millions of
subscribers.
To build a large following post regularly, creative and
engaging write-ups. Use 8 second vines including insightful comments and pin
powerful images with links to your webpage’s.
Hashtags reach a wider audience interested in the same
things while social business pages show professionalism. Don’t forget Facebook groups
and slideshows to increase follower’s engagement.
Social
Media Marketing
37. Use
Hashtags
38. Post
regularly
39. Use
video vines
40. Pin
powerful photographs and images
41. Create
or join groups
Contest
Marketing Ideas
Companies have found contests and promotions a good
marketing tool. During such engagement they see a spike in patronage and
profit.
There are many ingenious ways to use contest marketing to
target certain demography, gender and age groups. Contest marketing ideas
include photography contests, video contests, essay writing, caption contests.
Others are sports contests, quiz games, voting, treasure
search contest, sweepstakes or giveaways. To increase patronage make- it
shareable, viral and giveaway free stuff.
Offer two for one deal and incentives and promote the
contest on social media, forums, blog posts, email list and advertisement.
List
of Contest Marketing Ideas
42. Photography contests
43. Video
contests
44. Essay
45. Caption
46. Quiz
47. Sports
48. Entertainment
49. Talent
search
50. Treasure
hunts
51. Sweepstakes
52. Giveaway
free stuff
Advertisement
Marketing Ideas
One of the most effective marketing strategies is paid
and free advertisement. Advertisement marketing covers both electronic and
print media.
The method is so effective that a small company could
experience a 200% increase in patronage. You can advertise in national
newspapers and magazines related to your business.
Use television
advertisement and radio program sponsorship including catchy radio jingles to
attract customers. Online resources are also highly effective at targeting
conversions and sales.
You can use Google Adwords and Facebook advertisement to
reach paying customers. Print flyers, poster, business cards, newsletters and
billboards.
Use free and paid classified websites to drum up sales. Build a website or blog and apply search
engine optimization techniques to increase traffic to a landing page.
Don’t forget to offer discounts, promotions and free
giveaways.
Advertisement
Marketing
53. Classified websites
54. Newspapers
55. Television
56. Radio
57. Google
Adwords
58. Facebook
advertisement
59. Website
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