With the proliferation of smart
devices like Smartphone’s, hybrid phones, notebooks and I phones the mobile
marketing platform has grown. More people have access to these devices which
are getting more sophisticated and cheaper to own.
The mobile network providers are not
left behind offering various marketing outlets via their network and
Smartphone’s. There is no doubt that technology has greatly influenced and
changed the way we live.
Over a billion people use phones and
a third that number have Smartphone’s. Harnessing the limitless possibilities
of mobile marketing has bought new marketing strategies to light.
Serious businesses in order to have
a competitive advantage use mobile marketing technology to enhance sales and
awareness of their brand. The question is how best to harness this incredible
potential for competitive advantage
What
is Mobile Marketing?
Mobile marketing is marketing
through the aid of mobile devices. The range of devices cover Smartphone’s like
blackberry, android phones and various Smartphone’s.
The location sensitive marketing
makes information about products or services readily available to customers on
the go. This makes mobile marketing vey effective and target oriented making it
a very attractive form of marketing.
Different Mobile Marketing Platforms
The mobile marketing platforms you
can use to harness the large potential are numerous. They offer direct
advertisements, target marketing and location sensitive marketing.
Let us look at a few mobile
marketing platforms used today
Small
Messaging Service
Small messaging services known as
SMS service is the most common form of mobile marketing. Smartphone users are
inundated with SMS messages offering one service or promotion.
The SMS messages range from
spiritual help lines, to promotions, discounts, events and services. They are
unsolicited and can be annoying when the service provider misuses this
platform.
Advertisers using SMS messages can
localize the messages via, age, location, profession and so on. The service
providers have the data of their user and can target market easily.
Multimedia Messaging Service
Multimedia messaging service works
almost the same way as SMS messages. The difference is that the messages are
more robust with slide shows, images QR codes and location targeted
information.
Other multimedia messages can be
served up as videos including text and audio messages. Multimedia messaging
service is very proactive and an effective mobile marketing tool.
Mobile
Marketing
Which
marketing tool do you like?
- Multimedia marketing
- Application based marketing
- SMS messaging
App
Based Marketing
Mobile apps are the bread and butter
of Smartphone’s because they provide added value to the device. Mobile phones
have many apps from social media apps to weather and map apps and even game
apps.
Mobile marketers have found this
market very rewarding platform to showcase their services and products.
Advertisement can be placed into a popular app to gain new clients.
Mobile marketing has grown beyond
text messages and are used in wider more effective applications. Gaming apps
and business app including social media apps are the most targeted by
marketers.
Mobile app store provide thousands
of downloadable apps for virtually everyday need. This provides opportunities
for mobile marketers to reach a wider audience.
Mobile app encourages direct client
engagement such as payment of services like downloading games or movies. Apps
that offer useful value to Smartphone users are the most desirable.
Mobile
Marketing
Smartphone’s
|
Androids
|
Iphones
|
email marketing
|
SMS Marketing
|
Mobile application
|
mobile friendly websites
|
multimedia marketing
|
Social media marketing
|
Email
Marketing
Email Marketing via Smartphone’s
As the phones get more sophisticated
Smartphone’s are now email enabled. You can easily configure your phone to
receive email as they arrive.
This makes it very convenient for
mobile marketers to reach their desired targets on time. Before Smartphone’s
the only way to access your email was through the tabletop or laptop computers.
Now you can get your mail on your
tablets, iPods, I phones, Smartphone’s and android devices. The increase in
number of mobile devices has made email accessible through Smartphone’s easy.
You get your messages on time and
are easily read as they arrive.
Mobile
Friendly Websites
Websites are not usually mobile
friendly so webmaster needs to make mobile friendly websites. People use their
mobile phones to access the web more than PC’s. Therefore a mobile friendly
website attracts more visitors and potential clients for your products and
services.
Advantages of Mobile Marketing
A major advantage of mobile
marketing is its flexibility, unique offers and, check responses, campaigns and
update fresh offers. Other advantages are potential to offer value, direct
engagement, pay platforms, rapid responses, deals, discounts and rewards.
Mobile marketing will only improve
and become a better resource for business worldwide.
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