If you are a medical scientist or laboratory technician
you can consider opening a medical diagnostic center. Startup capital for such a center runs from
moderate to huge expenditure. The scope of diagnostic and type of machinery you
buy dictates the cost.
You can start with standard equipment and add more as the
business grows. The difficulty and cost of some of the diagnostic equipment
make them valuable resources.
Diagnostic business is profitable because lots of people
need this valuable service. They provide major support to hospitals and clinics.
Many hospitals especially in Africa do not have standard diagnostic
laboratories so they refer patients to centers.
Medical centers carry out a large range of diagnostics,
scans and tests. To succeed you need trained laboratory scientists, proper
equipment, good location and good business skills.
Networking is an effective method to get referrals from
hospitals and clinics. Network with doctors and hospitals in your area and
provide excellent service.
Another way is to focus on specific diagnostic such as
pregnancy test, knowing the sex of a child and other maternity diagnostic
services.
Focusing on a specialty field create a business niche and
awareness of your services. There is nothing wrong in having a broad center
that has multiple services.
Increased demand for quality diagnostic makes the
business format attractive and lucrative.
Diagnostic
center Business Plan
You need a business plan to know the way forward. Anything to do with healthcare has some
difficulty level that has to do with training, equipment handling and
certification.
Do research on equipment, staff, and location include
services you want to render or niche? Study your competitors and decide on
services such as scan, microbiology, pathology, hematology and x-ray including
other disciplines.
Develop a marketing strategy and include profit,
expenditure and cost. It is important to do far reaching consultation with
practitioners in your chosen industry.
You can hire a professional to write your business plan if
you don’t know how.
Here
is How to write a Business Plan
Qualifications
and Licensing
You need a state license to run a diagnostic center. Only
qualified practitioners or technicians are allowed to operate a diagnostic
center.
The center will attract lots of government regulations,
permits and certification before approved. You also need to register your
business as a limited liability company.
If you don’t have
the perquisite qualifications hire a trained professional or laboratory
technician.
Raise
Capital
Medical diagnostic equipment is very expensive so you
need lots of funding. To raise capital you need bank loans to start and run the
business.
Getting a bank loan is not easy however if you meet their
conditions they will give the loan. Other sources are micro finance banks,
trade banks and personal savings.
If you can find a venture capitalist then use this
method.
Lease
a Facility
The best way to get your business up and running is
leasing. Rent a space close to a notable hospital or clinic. The space should
accommodate laboratory, equipment and administrative office.
The administrative office should have a reception,
clerical office, and test room. Make
sure your center is visible with clear signboards and directions to your
center.
The facility should have adequate parking and have a
functional open plan layout.
Equipment
The equipment you need depends on the service you render.
Laboratory equipment used for diagnosis is ECG, EEG, X-ray, dialysis machines,
test tubes and microscopes.
Others are generating sets, refrigerators and scales
among other equipment. Purchase your supplies only from certified dealers in
your country.
Staff
and Manpower
It is very important to hire the right staff for your
business. The staff designation covers administrative section, technical and equipment
handling.
Make sure you hire qualified and proficient laboratory
scientists. Other staffs are cashier, cleaners, security personnel and
management staff. You can add a marketing department for promotional campaigns.
Marketing
and Promotions
You need to promote your diagnostic center to reach
people. Use a dedicated website or other advertisement campaigns.
Advertise in local newspapers, television stations and radio.
Use flyers, complementary cards, and posters to attract patronage.
You should Network with hospitals and clinics in your
area including medical staff and doctors. Create collection centers at
important locations and distribute brochures to medical facilities in your
area.
Conclusion
A diagnostic center offers diverse sources of income. It offers
a valuable service and is in high demand. Success depends on high quality
service delivery and good diagnosis.
To start do market research and gather valuable
information. Then get funding for your business venture.
Focus on a niche and network with hospitals and clinics
and buy quality equipment. Hire qualified staff and get proper certification,
registration and government licenses.
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