If you have a passion for fashion and weddings then
starting a bridal shop is your calling. Combining two amazing industries is
fun, challenging and lucrative.
The job description for a Bridal Shops is to create the
perfect look for a brides dream wedding. Thousands of weddings occur daily
despite many encumbrance or hardship in the economy.
Although the business is fun, you need lots of guidance
and information to launch your enterprise. Bridal boutiques are rewarding and
profitable become its part of a multi-billion dollar wedding industry.
The career is exciting, rewarding and has its own
peculiar set of challenges. The business entails stocking or creating beautiful
bridal gowns for brides to be.
To increase sales stock trending, high quality gowns including
head wear, veils and bridesmaid dresses. Some add outfits such as tuxedos, bridesmaid
dresses and designs for flower girls.
A well stocked bridal shop sells many accessories and
other wedding paraphernalia. You need to decide if your shop specializes only
in wedding gowns or offers full service.
You need adequate planning and motivation to succeed in
the bridal business. There are lots of competition from established shops and
boutiques however the industry is open to new entrepreneur and ideas.
Are you interested
in starting your own bridal shop here are a few business ideas.
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How
to Become a Bridal Shop Owner
To start a bridal salon you need a business plan to guide
your enterprise. The plan can focus on product sourcing, budget, finance, tasks
and objectives. Other things in your plan are management structure, customer
base, future goals, location of business and a comprehensive marketing plan.
What
kind of Bridal Shop to Open
What kind of bridal shop to open. This is a very
important consideration before launching the enterprise. There are two types of
bridal stores the one that focuses on only bridal gowns and full service bridal
shops.
A specialized bridal salon that stocks only gowns caters
exclusively to bride. They offer different types of gowns such as consignment
gowns, couture gowns and custom-designed gowns.
Full service bridal shops apart from bridal gowns stock bridal
accessories, bridal gloves, and wedding books. Other inventory includes veils,
bangles, wristwatches, bridesmaid dresses and flowers.
Other considerations are leasing your shop or buying/ refurbish
an existing bridal shop. Leasing gives you total control of every aspect of the
business.
Name
the Bridal Shop
Choose an interesting name for your bridal shop to
reflect your corporate identity. Design a befitting logo to complement the
name. This is done strictly to create a brand new brides can identify with.
Buying a wedding gown is very emotional and family oriented.
Your shop should reflect these values and offer a delightful experience and
identity.
If you stock
specific name brands or different Varity make sure it reflects in your style
and identity
Register
your Business
You business requires only two major licenses which are a
trade license and business name. There might be other provisions or laws in
different countries. Find out what is obtainable in your country through your
corporate fairs commission.
Startup
Finance
Bridal gowns are very expensive so you need serious cash
to venture into the business. Your personal savings can’t cut it unless you
have a huge stash of money somewhere.
Approach a commercial bank for loans to start the
enterprise. Use your business plan to show the exact direction of your
enterprise. You will need landed collateral like a building or parcel of land
you own.
You might have to come up with 25% of the loan you seek.
Other conditions they request are opening an account with them to receive
funds. Another way to raise funds is to find an investor and sell equity in
your business.
Where
to Locate your Bridal Shop
We assume you have a business template and know the
direction you want to go either full service or a niche market. Locating your
shop is very important towards the success of your enterprise.
Locate your shop at popular shopping malls, departmental
stores or mega malls. Other good locations are close to churches and
residential area. The best locations are where there is lots of vehicular and
human traffic.
Make sure your shop has ample parking space, easy access
and is very visible. For example we noticed a beautiful bridal shop in our
community, despite having lots of finance and inventory has very low patronage.
They even owned the property where the shop is located.
After studying their business model which was good. We
realized that all they needed to do was break the wall in-front of the shop to
grant customers better access and a parking space. This simple solution was the
difference between a failed business and a successful one.
Decide how much space or square footage to you needs to
setup your enterprise. Work on the interior and exterior design of the bridal
shop to attract patronage.
Equipment
and Supplies
You need to contact dress makers, suppliers and gown
designers. You can Network with manufacturers, and bridal accessory suppliers.
Include wholesale accounts with dress stores for more choices.
Negotiate and form relationships with suppliers for best
terms and contracts. Other ways to stock your shop is obtaining items on
consignment. You can include a sample agreement in your contract.
Managing
your Bridal Shop
You need effective management of your bridal shop to make
profit. Try to organize your inventory by using appropriate software.
Discover ingenious
ways to attract patronage and hire competent staff. Set competitive prices for
your gowns by using an effective pricing system.
Other considerations are theft prevention, security,
publicity and marketing. To succeed you need to identify strategic partners,
get referrals.
Promoting
the Business
Promote your bridal shop through newspaper publications,
and television advertisement. Use large billboards in strategic locations and
posters.
Print glossy brochure, business cards and handbills.
Another very effective method is organizing your own fashion show highlighting
your bridal wear.
1 comments:
Marriages in church can have the blessings of God from very close. Though our church needs reconstruction really, I want to have blessings too from close of God. It needs church mortgage resourcement urgently.
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