Embroidery is the creations of graphic designs on a
fabric. It is done through intricate needle work to create an elaborate
pattern.
This ancient art form has been improved in modern times
through the introduction of embroidery machines. The sewing machine is graded to use complex
needle movement and multiple threads to achieve a seamless design.
Computerized embroidery machines have made the business
more accessible to new entrepreneurs. Digital embroidery uses computerized
embroidery machines to carry out specific commands.
Home embroidery companies use a small single needle
embroidery machine that accommodates one garment at a time. While commercial
companies use huge machines that run several needles at once.
Machine
Embroidery Business
Embroidery machines have made it easier to start a small
enterprise. The technology reduces time and has a wide range of software designs.
All the entrepreneur needs is to purchase the software online.
Do your research before
selecting any embroidery machine for your business. Small home business owners
use single head embroidery machines. They
have low production outputs and should be handled with care.
Embroidery
machines are noisy, expensive and could cause serious damage if handled
carelessly.
Advantages
of Home Embroidery Business
The business is fun, easy to do and you can make money. Other
advantages are setting your own time including expansion potential. You also
have the added advantage of setting your own price.
Location
Home based means your business premises is located at
home. Create a working space and add basic equipment needed to start your
operation. You can decide to lease a property or buy a shop for your business.
Purchase
your Equipment
Your home based business requires a small workspace for
office equipments. You need a single needle embroidery machine, work table,
hoops, patterns and needles. Other equipments are thread spools and a computer
with embroidery software designs.
Use a steamer to straighten fabric, garment hangers and
office telephone to reach customers. You can buy a small embroidery machine for
home use or a commercial machine for larger operations.
Commercial machines are 500% more expensive than small
home embroidery machines. Interestingly some machines are pre-programmed with
basic software programs.
Develop
your Niche
Learn as much as you can about embroidery business to
offer your customers quality products. Your customers demand unique and
appealing items therefore focus on products related to their interests and hobbies.
A good place to develop relationship and build a long
term customer base is your community.
Staff
Your staff strength depends on the size of your business.
You can hire marketing manger, account clerk, and machine operators. Other staffs
are cleaners, sales representatives and security. However if you run a home
based business you can run it alone.
Basic
Operation of an Embroidery Machine
The simple steps to creating a beautiful embroidery
design is file type, software, design and loading into a compatible embroidery
machine. The person that creates a design file is called a puncher.
You can purchase machine formats specific to a machine.
Another way is to source design formats specific to software.
Trained punchers are able to handle auto-digitizing,
editing and outlines to create original work. A conversion program helps
compatibility issues between different machine formats and file types.
Embroidery software allows delicate changes through
stitch, split, crop, rotation and cropping. Some allow color changes, text
including adding or removing stitches.
Production
Process
Create the design-load into embroidery machine- stabilize
fabric- start the machine-change thread manually. Types of stabilizing include
open mesh, tear-away and cut-away. Others are water- soluble and heat-n-gone.
Marketing
Market your products online through a website and use
online resources. Reach customers through promotions, discounts and product
donation.
Use word of mouth, and many advertisement channels.
Advertise your business on social media, Google Adwords, Facebook groups and
FaceBook advertisement.
Use newspaper advertisement, colorful brochures,
handbills and complementary cards. Seek referrals and showcase products at
exhibitions or trade shows.
Conclusion
Embroidery business is touch, challenging and fun. You get
to create amazing designs and make money from your craft. To get ahead do
effective marketing, customer oriented service, and quality products
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