You don’t have to invest in a commercial kitchen to start
a home baking enterprise. Verify the
legality of the enterprise by studying the cottage food laws in your area.
Homemade food is heavily regulated such as tinned,
bottled, dried or refrigerated food. You can start a cake baking business from
home or a commercial kitchen.
We ran a cake and snack making business for ten years
before diversifying into other ventures. The business is moderately profitable
and slightly challenging.
Making cakes is rather hard work you get up early,
measure the ingredients and bake. You work under extreme time constraints to
meet supply and contractual obligations
Are you good at making delicious cakes then consider
starting a home based cake baking business? The business works both part time
and full time and the reward depends on the number and type of customers you
get.
To start the enterprise-write a simple business plan as a
guide. Startup costs are small and the basic requirements are mixers, blenders,
bowls and an oven.
Licensing
and Permits
You don’t have to register your enterprise as a liability
company because a simple business name will suffice. Create a business name for
your enterprise as a corporate identity.
However, if you
want to register the business make it a sole proprietorship (one man business).
Find out local government laws, licenses and permits in your area.
Different laws apply according to country and
geographical location. Food vending has health provisions for people handling
food for commercial purposes.
They require clean health certification on some common
ailments or diseases. Other regulated laws are a clean hygienic kitchen and
other standards. Visit the chamber and commerce in your state for helpful
information.
To start a cottage food business requires food management
course and certification in some countries. This is to prevent unwholesome practices,
sickness and food safety.
There are other considerations such as taxation and
staff. Find out if your products are subjected to sales tax.
50 small business ideas for women
50 small business ideas for women
Business
Plan
Develop a business plan that works for you. You need to
factor into your business plan marketing and cost of product.
Other things are sourcing your raw ingredients,
equipment, transportation and sales outlet. Accurate pricing, quality products
and a viable customer base will help budgeting and planning.
Funding
Startup costs for home-based cake baking is relatively
low. The major equipment is the oven, electric blender, baking pans and cost of
ingredients. The cost of the ingredients can be deferred to the customer on
placement of orders.
Secure funding from personal savings, target savings,
friends and family. Unless you want to run a commercial kitchen outside your home
you don’t need bank loans.
Home-Based
or Commercial
Since you are selling to the general public your business
is regarded as a commercial entity. Make sure your kitchen conforms to local
government laws guiding the food and snack industry. The kitchen should comply with strict
provisions and rules.
Create
a Menu
Create a menu list by highlighting the different verities
of cakes on offer. This can be done with a glossy brochure complete with
photographs.
The brochure highlights the images, description, size and
prices. This is good for marketing purposes and to visually inform customers of
your products.
Other things to include in the brochure are your business
address, phone number and other services such as delivery or packaging.
Source
Supplies
The basic ingredients used for cakes are flour, sugar,
butter, flavor and baking powder. There are other ingredients to enhance taste
such as nuts, fruits, berries and edible flowers.
You best bet at turning a profit is to buy your
ingredients wholesale. This reduces the overall cost and gives room for profit
margins. If you work on orders buy according to your needs to execute the
contract.
Equipment
The basic equipment needed to start the business is pots,
cake pans, electric mixer and blender. You need a good oven, scale for
measuring the ingredients, measure spoons and cake tins.
Branding
To carve a niche you need proper branding. Create an easy
to remember business name and use effective marketing strategies to grow your
business. You can include a logo, image or icon to distinguish your enterprise.
Build
a Website
You will get lots of customers through a dedicated
website. Target your website to your area and locality. Use Facebook
advertisement and Google Adwords.
Open a social media group for your cake business and
include relevant information about your services. On your website use amazing
photographs of your cakes and include description and prices.
To take online orders introduce a shopping cart with
credit card payment gateways. You might need a mode of transportation to
deliver the orders.
Marketing
Your business success is based on marketing and
referrals. You need to do a lot of marketing and promotions to reach customers.
Offer discounts, free tasty samples and cheaper prices on
the unset. Print complementary cards, handbills, posters and a billboard or
two. Advertise your business in top magazines related to cakes or national and
local newspapers.
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