The cosmetics and makeup industry is vast and moderately
challenging. There are many big companies and small entrepreneurs selling
cosmetic worldwide.
Cosmetic business is highly profitable for industry manufacturers,
wholesalers and retailers. Product composition, experimentation, testing,
certification, branding and sales are part of the business.
You need business skills, and knowledge of cosmetic
formulations to start your enterprise. The
beauty industry is massive so adequate planning is essential to your success.
Makeup is important to today’s woman because it
accentuates her natural features, mystery and allure. It also develops self
confidence and glamour.
As an entrepreneur interested in cosmetics you need to
understand the production process, formulation and business side of the
industry
Here are a few ideas on how to start your own cosmetic
line
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| By Sholeh via Wikimedia Commons |
Learn
about Cosmetics
It is very essential to learn about the business of
cosmetics. Understand the diverse range of products functions and applications.
It is essential to learn the chemistry behind the
formulation, elements used in composing the product and side effect. Although cosmetics primary function is to
improve on specific areas of the body it also helps remedy skin problems.
To improve your knowledge of cosmetics enroll in an
institute of cosmetology and get a diploma. Some trade institutes offer arts
and craft training including cosmetology.
The formulation of cosmetics has to do with chemistry so
getting a background in the science will be beneficial. Different ingredients
go into the composition of beauty products learning the ingredients are
essential.
Green alternative ingredients are fast becoming popular
study the new methods and develop your own formula. You can gain knowledge
through apprentice programs or through books.
Another good way to increase knowledge is through online
courses and free resources.
Experiment
Why gain all this knowledge without trying out formulas.
There are three ways to develop your own formula do- it- yourself, hire an
expert or outsource.
Assemble the ingredients you need and experiment. Do
trials with friends and family to gain more information and insight.
Alternately secure
a franchise deal from an established brand or simply establish a wholesale or
retail outfit. If you want to build your own cosmetic line you need to develop
the product, test and apply for certification.
There are many agencies such as food and drug regulatory
agencies that carry out such certification. Find the one applicable to your
country follow the rules and apply.
The Cosmetic Range
The cosmetic industry is vast and covers different
products, applications and functions. It covers healthcare products, hair care
products, makeup, skin care deodorants and dental care products.
To create your cosmetic line you essentially have to
narrow to a niche. Concentrating on a niche provides a clear picture of your
business template.
Specializing and building a reputable brand name is
better than operating in a wide field. You can specialize in shampoos,
lipsticks, hairspray, creams or Eye-shadow.
Focus on one line and build a reputation before
developing other lines of cosmetics.
How to
Setup Your Cosmetic Line
There are a few things to consider before setting up your
cosmetic line. You need to select a
brand name, leasing a premises or home based including funding. Others include
promotion, distribution and sales of your products.
Choose
a Name
The business name defines your brand and business
identity. It also encompasses the perception of your products quality and
popularity.
The company name
is different from the product name. Many companies link them on products label
to create an identity.
You can start your cosmetic line from a leased property
or from home. You need a functional
laboratory to mix your ingredients. Other important aspects are equipment used
in producing the cosmetics, containers, packaging and labels.
It is mandatory to get certification and licensing from
government agencies before selling your cosmetics. You also need a good storage
facility, transport, shipping and handling protocols.
Concentrate your funding to product development,
certification, manufacturing and promotions.
Registration
and Certification
To safeguard your cosmetic product you need to acquire a
patent. Other things include trademarks, insurance cover and meeting safety
standards prescribed for such products.
Fund your enterprise through bank loans or through
investors. You can also build up resources through target savings in a
commercial bank.
Marketing
Selling a new product is very tough because established
brands have invested millions into marketing. The sky is big enough for
everyone so develop an effective marketing strategy.
You can network with beauty parlors and salons in your
demography. Organize beauty shows focused on your brand.
Introduce your products to university students and the
working class. Create hype around your products and services.
Use advertisements on electronic and print media. Showcase
your products on strategically placed billboards and use recognizable faces to
push your brand.
A
list of cosmetic products you can produce
1 Lipsticks
contain wax, pigments and oils
2 Lip
gloss
3 Lip
liner
4 Lip
plumper
5 Lip
balm
6 Lip
primer
7 Lip
booster
8 Concealer
9 Foundation
comes in liquid or powder
1 Eye
powder
1 Blemish
balm cream
1 Blusher
used to emphasize cheek bones
1 Contour
powders
1 Highlight
1 Mascara
1 Eyelash
curler
1 Eyelash
adhesive
1 Extension
eyelashes
1 Eyebrow
pencil
2 Eyebrow
wax
2 Eyebrow
Gel
2 Eye
Shadows
2 Eyebrow
powder
2 Nail
Polish
2 Makeup
Sprays
2 Setting
Powder
2 Makeup
Remover
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